How Top Brands Use Geospatial Data To Improve Sales and Profits

According to the Global BCG survey, 95% of executives across the globe consider mapping and geospatial data critical for achieving desired business goals.

But the reality is that only the most successful brands are using the full power of geospatial intelligence.

Fast food chains know that location plays a critical role in its success or failure.

Geospatial data can help them evaluate the market potential of a prospective site.

The data can also give insights into the customers’ preferences and help them predict how their business will perform in a particular area.?

One brand that is doing typically very well with geospatial data is Amazon.

Before launching their Amazon Go stores, they had the ability to analyze traffic patterns, delivery schedules and procurement cycles well in advance for all of the intended locations.

Once this intelligence is overlaid with customer data like shopping preferences, buying history, preferred brands and average cart value - you get extremely detailed data that puts you well ahead of the competition.

The heart of the Go Store is the Computer Vision based Machine Learning that is used to seamlessly track and estimate the intention of everyone in the store.?

The Go store is a Computer Vision Complete problem, which has 6 core problems that needed to be solved to provide the experience.

All stores have Sensor Fusion: Aggregate signals across different sensors.

They have Calibration: Have each camera know its location in the store very accurately.

Person detection: Continuously identify and track each person in the store

Object Recognition: distinguish the different items being sold

Pose estimation: detect what exactly each person near a shelf is doing with their arms

Activity Analysis: Determine whether a person has picked up vs. returned an item.

The data from each store can be used in conjunction with geospatial intelligence to get accurate customer segmentation and targeting.

All of this provides an unbeatable advantage when creating personalized marketing campaigns for customers.?

To experience the power of Geospatial Intelligence and to use it for your brand, reach out to Bayanat today.