How a 'Tired' Bridal Shop Boosted Sales by 400% in Just 12 Months

Is your company feeling a bit... wedding dress from last season?

You're not alone.

It happens to the best of businesses - especially when you've been trading for a long time.

One of my clients, let’s call her Sophia, was a London bridal shop owner whose 27-year-old business was feeling more "runaway bride" than "happily ever after."

But all it took was for her to have the right business and marketing strategy and her sales and profitability soared!

Here's how:

The Before: A Business on the Brink

When she approached me for help, the business was feeling very ‘tired’.? Even though it had been running successfully for many years and had a multiple six-figure turnover, it was using the same marketing strategies and attracting the same audience.

As a result, it had ...

• ?? Price-sensitive, demanding customers
• ?? Uninspired product line
• ?? Inefficient stock management
• ?? Tired, uninviting store atmosphere
• ?? Declining profitability despite decent foot traffic

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Not surprising really, it happens to so many established retailers. But wait, it gets worse...

Sophia and her team were wasting precious time and money at regional exhibitions where 80% of attendees weren't even her ideal customers! ???That meant they were just getting more of the same.

Sophia wanted to immediately jump into doing more marketing activities, or updating her website.

This is what we did instead:

?? The Turnaround: 4 Game-Changing Moves

Using my proven 20/80 Amplifier Method we:

1. Strategic Marketing Overhaul ?? Redefined brand positioning (Identified her Brand Persona for preferences, beliefs, values, likes, dislikes etc.). Aligned the Brand with a series of targeted high-value clients (who resonated 100% with the business brand and what it stood for).
2. Product Line Revamp ?? Focused on high-quality, on-trend items (that appealed 100% to the target audience and aligned with the brand) Implemented efficient stock management (we used the power of 3 when it came to stock management 1. Keep 2. Discount 3. Dispose)
3. Store Transformation ? Budget-friendly makeover (it’s amazing what you can do with a can of paint, new lighting and the ability to ‘dress a space’) Introduced 'retail theatre' (Think personal shopping with champagne! ??)
4. Laser-Focused Market Approach ?? Concentrated on ONE prestigious national exhibition instead of the previous 6. She went on to win the 'top stand' award for design and layout and had eager prospective customers queuing the get onto the stand for more information

**Notice, we didn't introduce completely new 'branding' in terms of a new website or identity overhaul? We didn't jump immediately into adding more social media activities, or content management.

I didn't suggest anything new in her marketing ...just a different audience positioning and product offering. Sophia didn't have to spend any more money or be inconvenienced more than absolutely necessary, she just needed to 'tweak' and align what she already had for maximum return on investment.

?? The Results: A Fairy Tale Ending

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• ?? 6-month fully booked calendar
• ?? Weekly deposits soared from ￡4k to ￡20k
• ?? 400% increase in sales
• ?? 30% increase in profitability
• ?? Strategic alliances with other high-quality businesses

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All this within 12 months of us working together!

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?? The Secret Sauce?

It's not about fixing ONE thing.

It's not about adding MORE to your marketing activities.

It's not about overhauling your brand completely.

Business transformation and uplevelling is a recipe - you need the right ingredients, in the right quantities, and cooked in the right way (and it's totally unique to you and your business).

So, if you're a retail owner and you've been trading for more than 5 years, and you resonate with any aspect of Sophia’s story, then reach out by sending me a DM.

I'll ask you a few questions and we can see if the 20/80 Amplifier Method will work for you and your business.

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