How TikTok Plans to Tame Misinformation Ahead Of Kenya's August Polls.

In order to combat false information leading up to the general election next month, TikTok has started a campaign.

This would guarantee that information is transmitted appropriately, according to Fortune Sibanda, director of government relations for TikTok in South Africa.

In order to increase its efforts to guard against injury and misuse on its platform, Sibanda stated that TikTok believes in collaborating with a variety of stakeholders.

In order to examine the potential and challenges for innovative solutions in a rapidly advancing digital environment, we are interacting with a variety of stakeholders in Kenya. We're determined to transmit optimism in the markets where we do business and encourage peaceful coexistence," he said.

The Director acknowledged TikTok's commitment to becoming a responsible industry leader that wants to increase stakeholder engagements in connection with the opening of the elections hub in Kenya.

?Sibanda noted that the team in Africa has done week-long engagements in Kenya targeting NGOs, government, media, corporate organizations, civil societies, educational institutions, and other role-players that form part of the TikTok community in Kenya.

?As part of the initiative, the entertainment app has launched a 3-part series titled #TikTokForPeace in partnership with article 19 which is a series of TikTok LIVE streams hosted at Strathmore University, Policy Innovation center and streamed on the article 19 TikTok page on tolerance, building bridges and active citizenship.

?“TikTok plays a significant role in shaping discourse around Important topics. Using TikTok as a medium through which to engender an atmosphere of mutual cooperation during Kenya’s national election period is part of our resolve to provide a platform that promotes peace and provides a safe space for positive digital expression,” Sibanda stated.

In Kenya and beyond, the TikTok community is encouraged to be a part of the campaign by reporting harmful content that appears untrue and fuels any political intolerance in any way.

TikTok in general is a platform that encourages authentic and entertaining content that speaks to the important message of national and global harmony.