How to Throw an Open House... on Steroids!
Real estate is a competitive market and the agent with the best strategy is the one consumers chooses. One of the best strategies today is “mega open house.” This is your broker’s open house…turned way up!
Is a Mega Open House Really Necessary?
In the past, you could throw together a couple things together last minute and call it an open house... a few signs, an ad or two, and you were golden.
But with so many new marketing strategies coming into the industry, it was only time for haphazard open houses to be upgraded and reworked. Open houses have been dusted off, muscled up, and given a new lease on life.
To do a mega open house, you have to start with your best properties. You have to invest a lot of time and money to make a mega open house work, so only do it if the payoff will be worth it. You’re not just selling the home where you’re holding the open house. You’re also making valuable contact with people in the neighborhood who might want to sell their homes and you are going to be meeting many future buyers.
How To Make Your Mega Open House Stand Out
- Launch an online campaign utilizing social media, blogging, and real estate websites
- Create a single property site just for your prospective sale
- Do a blitz of flyers and/or postcards throughout the neighborhood
- On the day of the event, have plenty of signs or feather flags directing people to the house
- Serve great food and music to attract people (you want your mega open house event to be talked about for weeks to come! If it’s a big sports day, you may want to have the game on. Give people a reason to stay – a reason to feel at home)
- Have tablets available at the entrance so you can greet and register people before they go in
Remember, think long term here. You’re doing this mega open house so that the neighbors remember YOU when they want to sell their home. You are setting yourself apart. You can create that connection by featuring great properties, taking time to get to know your guests, and welcoming everyone into the home with a memorable party.
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Tom Ferry is a NY Times best selling author and one of the most sought-after Real Estate Coaching experts today. Tom's mission is to bring real estate professionals the most innovative business-building strategies available.
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