How to Thrive Online in 2024: 6 Actionable Tips to Boost Your Visibility and Authority

The internet is a dynamic and competitive space, where businesses need to constantly adapt and innovate to stay relevant and visible. With the rapid changes in technology, user behavior, and search engine algorithms, maintaining your online presence can be challenging and daunting.

But don't worry, we've got you covered. In this post, we will share with you 6 actionable tips to help you build a sustainable online presence that can withstand volatility and grow in the future. Whether you are a small business owner, a marketer, or a content creator, these tips will help you reach and engage your target audience, boost your authority and reputation, and achieve your online goals.

What is an online presence?

An online presence is the sum of all the ways you showcase your business on the internet, and how easy it is for your potential customers to find you. This includes your website, your social media profiles, your online reviews, your blog posts, your videos, your podcasts, and any other online platforms or channels where you share your content and interact with your audience.

Your online presence is crucial for your business success, as it helps you:

• Increase your brand awareness and recognition
• Establish your credibility and trustworthiness
• Showcase your value proposition and differentiation
• Generate leads and conversions
• Build customer loyalty and retention
• Gain insights and feedback from your audience

What does it mean to build a sustainable online presence?

A sustainable online presence is not just about getting more traffic and rankings, but about creating value and relevance for your audience, and building meaningful and lasting relationships with them.

6 Actionable Tips to Build a Sustainable Online Presence

Now that you know what an online presence is and why it is important, let's dive into the six actionable tips that will help you build a sustainable online presence in 2024 and beyond.

1. Build topical authority in your area of expertise

One of the best ways to build a sustainable online presence is to establish yourself as a topical authority in your area of expertise

Google and other search engines favor websites and content creators that have topical authority, as they can provide more relevant and trustworthy answers to the users' queries. Google's Helpful Content Update in 2023 confirmed this, as Google emphasized the importance of expertise, authoritativeness, and trustworthiness (E-A-T) in creating quality content.

To build topical authority, you need to:

• Identify your niche and your unique value proposition
• Research your target audience and their needs, pain points, and interests
• Create in-depth and engaging content that covers all aspects of your topic, using long-tail keywords and natural language
• Update and refresh your content regularly to keep it current and accurate
• Showcase your credentials, qualifications, and achievements on your website and social media profiles
• Link to authoritative and relevant sources to support your claims and arguments
• Encourage user-generated content, such as reviews, testimonials, comments, and feedback, to boost your social proof and credibility

For example, if you are a fitness coach, you can build topical authority by creating content that covers all the aspects of fitness, such as nutrition, exercise, wellness, and motivation. You can also share your personal stories, tips, and results, as well as the success stories of your clients. You can also link to reputable and scientific sources, such as journals, studies, and experts, to back up your content. You can also invite your audience to share their questions, opinions, and experiences, and respond to them in a timely and helpful manner.

2. Create content for all stages of the funnel

Another way to build a sustainable online presence is to create content for all stages of the funnel, or the buyer's journey. The funnel is a model that describes the process that your potential customers go through before they make a purchase decision. The funnel typically consists of three stages: awareness, consideration, and decision.

To create content for all stages of the funnel, you need to:

• Map out your buyer personas and their journey, and identify their pain points, motivations and goals at each stage
• Research the keywords and topics that your potential customers use at each stage, and analyze the search intent and the content format behind them
• Create content that addresses the specific needs and questions of your potential customers at each stage, and guides them to the next stage
• Optimize your content for search engines and users, using relevant keywords, headings, images, videos, and calls to action
• Promote your content on the appropriate channels and platforms, such as your website, social media, email, and paid ads

For example, if you are a web design agency, you can create content for all stages of the funnel, such as:

• Awareness stage: blog posts, infographics, podcasts, or videos that educate your potential customers about the importance and benefits of web design, such as "How Web Design Affects Your SEO and Conversion Rate" or "10 Web Design Trends to Watch in 2024"
• Consideration stage: ebooks, guides, webinars, or case studies that showcase your expertise and solutions, and compare them with other alternatives, such as "The Ultimate Guide to Web Design for Small Businesses" or "How We Helped XYZ Company Increase Their Revenue by 50% with a New Website"
• Decision stage: testimonials, reviews, portfolios, or demos that demonstrate your value proposition and differentiation, and persuade your potential customers to choose you, such as "What Our Clients Say About Us" or "See Our Web Design Portfolio in Action"

3. Consult go-to-market teams on your content strategy

A third way to build a sustainable online presence is to consult your go-to-market teams, such as sales and customer success, on your content strategy.

To consult your go-to-market teams on your content strategy, you need to:

• Communicate and collaborate with your go-to-market teams regularly, and invite them to share their input and suggestions for your content
• Listen to the calls and conversations that your go-to-market teams have with your customers and prospects, uage, tone, and and analyze the langemotions they use
• Identify the common questions, objections, and pain points that yourcustomers and prospects have, and create content that answers and addresses them

For example, if you are a software company, you can consult your go-to-market teams on your content strategy, such as:

• Ask your sales team what the most are frequently asked questions or objections that they encounter during the sales process, and create content that provides clear and convincing answers or solutions
• Ask your customer success team what are the most common issues or challenges that your customers face when using your software, and create content that offers helpful tips, tutorials, or best practices

4. Schedule reviews and refreshes for dated content

A fourth way to build a sustainable online presence is to schedule reviews and refreshes for your dated content. Your content may become outdated or irrelevant over time, due to changes in technology, user behavior, or search engine algorithms. This can affect the quality and performance of your content, and cause you to lose traffic and rankings.

To prevent this, you need to review and refresh your content regularly, and keep it current and accurate. This can help you maintain or improve your online visibility, and provide more value and satisfaction to your audience.

To schedule reviews and refreshes for your dated content, you need to:

• Audit your content and identify the content that needs to be updated or refreshed, based on the metrics, such as traffic, rankings, conversions, and engagement
• Prioritize the content that has the most impact and potential for your online presence, such as the content that targets high-volume or high-intent keywords, or the content that generates the most leads or sales
• Republish or re-promote your updated or refreshed content, and notify your audience and search engines about the changes

For example, if you are a travel agency, you can schedule reviews and refreshes for your dated content, such as:

Audit your content and identify the content that needs to be updated or refreshed, such as the content that covers travel destinations

5. Bring external voices and thought leaders into your content

Yet, research by G2 reveals that 97% of consumers consider reviews left by existing customers when making a purchase decision. It’s clear what both the reader and Google want from our content, yet so many businesses are failing to deliver this.

The best and most effective way to build and sustain an online presence is to recognize that readers don’t just want a comprehensive response to their queries; they want it from someone with experience.

6. Don’t forget about off-page optimizations

Producing great content is only half the battle. For more competitive keywords, you’ll need to make some optimizations off-page to move the needle.

This is because Google still relies on off-page SEO signals, like backlinks from other websites, to determine how trustworthy your website is.

Unfortunately, there are no shortcuts here, and there’s no silver bullet either.

If you are interested in learning more about how to build a sustainable online presence in 2024, you can book an appointment with us today. Whether you need help with keyword research, content creation, content optimization, or content promotion, we can provide you with the best solutions and tips. https://techvedhas.com/appointment/