How to Be a Thought Leader (without sacrificing sleep)

For a founder or CEO, finding time to go to the loo, let alone write an article, can be a challenge.?

But the thing is, these people have all the information needed to be thought leaders living rent free in their heads. So, how can you extract your expert knowledge and become a thought leader…without losing your mind?

The answer is simple: leverage the help of a ghost writer. With the right process in place, working with a ghost writer can increase your presence and bring leads to your business.?

So without further ado, here are our 5 tips for working—successfully—with a ghost writer.

1. Define your tone of voice.?

Having some original content to share with your writer will help them understand your style and voice. If you haven’t written anything yet, something as simple as a voice memo can help your writer find their way.

2. Be clear on what you want.?

Provide a rough outline with the main points you want to convey to ensure your writer is on the right track. If there is external research, or other articles and white paper, these can be great to add to help on the research end.?

3. Schedule time for collaboration.?

Allocate 30 minutes a week, or every two weeks, to get on a call with your writer to brainstorm and provide feedback. A great writer will have questions for you but come into these calls with some topics in mind and points to go along.?

4. Create valuable content.

Thought leadership is about sharing "learned secrets" that add value to your audience. This could be lessons based on personal experiences, observations about your industry or current trends, defensible, contrarian opinions, or a framework for solving a problem.?

Be sure the content you are putting out brings real value to your audience otherwise all your work will fall flat.?

5. Make time for final review.

Editing is crucial to getting feedback on your content and helping your writer understand you better. At the start this may take a little longer but as your writer slips deeper into your ‘voice’ this will become a quick check.?

Soon, by following these steps, you'll be well on your way to becoming a thought leader.?

Plus with the help of a skilled freelancer, you'll have more time to focus on what you do best— leading your company.

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Have a great week,

Aman and the Nuoptima team