How To Think Like Elon Musk When Building Your Personal Brand

Phenomenal Afternoon Leaders, In today's news, Elon Musk just bought Twitter for a reported $44 billion,?which is not a bad way to start a Tuesday.?As I watched this deal take shape, I thought about how leaders and entrepreneurs could take a page out of Elon Musk's Playbook to position their brands for growth.?

Whether you're leading a medium-sized -organization, a team of hungry athletes, or a community project, we can all learn something about growing and scaling our Personal Brands and Businesses from Elon Musk.?

Focus On The Future Growth

Brand Leaders have two primary concerns - Growth and Revenue.

To prevent stagnation,?the killer of growth, ask yourself what activities keep organizations scaling? Next, put the best people and industry-approved processes in place to support growth. Develop a clear vision for the future and share your 10, 20, and 30-year vision with your?Leadership Team.??

The appeal of successful Brand Leaders is that they're aspirational - their focus is on now and NEXT, this plus THAT.?

Once your team understands and,?most importantly, buys into your vision, they'll become instrumental in guiding all the moving parts of the business towards future goals.?

No Team Equals No Business

Your second concern as a Brand Leader is to keep the team motivated - which is why Personal Development isn't optional- it's necessary. Leaders nurture and coach their teams without fail by clearly communicating their vision and holding themselves and their team accountable for achieving metrics. Leaders like Elon Musk, Jeff Bezos, etc., pick the right people, uplift them, and equip them with everything they need to accomplish the vision. Don't micromanage them;?coach them.?

Keep A Bird's Eye View

Failure to maintain an aerial view is where many leaders trip and miss their shot to grow.?The Brand Leader?watches the entire team from a 30,000 Bird-Eyed View Perspective. Maintaining an overview of what's happening doesn't mean you're not concerned with details - it simply means you stay focused on?your?primary goals - growth, and revenue, while tracking your team's deliverables. Leaders understand that once they put a capable team in place, HOW things get done?(so long as they are ethical, align with the company's values, and don't explode the budget)?aren't the Brand Leader's concern.?

Focus on Your Core Values

When your business is closely tied to your Personal Brand, you must never lose sight of the values which define it -Most Brand Leaders started their company to impact people's lives - and there is no better way to fulfill that promise than to lean into your core values. When things get tough, or challenges arise?(and they always do),?remember that you're building your Brand's Legacy while helping leaders within your organization fulfill their goals.?

Stay on Brand by Keeping The Organizations Actions Aligned With Your Core Values.

?Communicate Like a CEO

Brand Leaders are?Master communicators.?They have perfected their Brand Story and understand how to communicate the critical elements of that story to build trust. Equally important, Brand Leaders effectively keep information flowing throughout the organization while avoiding becoming an information bottleneck.?

Strategic Thinking

Lastly, Brand Leaders are creative and strategic. The ability to pivot when sudden changes occur, such as pandemics, new trends, and even loss of key personnel. Brand Leaders use their Bird's Eye View to forecast changes and prepare for the unexpected. Leaders are rarely shocked by these developments because their mindset allows them to quickly pivot and get their teams on board with little interruption and impact to the company's bottom line.?

Which one of these traits have you leaned into to build your business and brand? Let me know in the comments.?

P.S. Leaders, have you RSVP'd for?The Million Dollar Brand Challenge? Click the link for more details.?