How Tennis Coaches Can Write and Publish a Book Without Even Writing It.
Thomas Daniels
Author of over 10 tennis books. And now online tennis consultant, don't wait, call today for a FREE 30-minute consultation to learn how to grow your club or coaching program!
Dear Tennis Coaches.
Are you looking to generate more profits for your private tennis coaching business?
Well, you should be.
And one of the best ways to do this is with self-publishing.
You can use it as a way to generate leads for big contracts with schools, companies, and colleges.
When you get published, you get credibility and also a passive income monthly source.
If there is one mistake that many coaches are making in their careers.
It's not getting into the information marketing business and automating their coaching operations.
Yes, there are a few coaches who are doing this.
But even they aren't leveraging it the right way to maximize their profits.
Now.
Let's get into how you can write and publish a book without even writing it.
Actually.
Most of the top self-publishers are outsourcing their publishing businesses with ghostwriters and editors.
You can and should do the same thing.
This is how you can get started.
Create a survey landing page and ask tennis players and students what are the top 10 problems that they are facing in their development.
After you collect the data from this marketing research.
Please choose a topic and then find some experts on it and interview them to get them to answer the top 10 issues/concerns you have chosen to write about.
Get the interview transcribed and turn that into an e-book, book, and audiobook.
You must publish in all formats.
Invest in your self-publishing business by hiring a ghostwriter.
There are plenty of good ones out there, and when you find a good one, keep using him/her over and over again.
Try to build a solid self-publishing team while getting started.
Offer a copy of the book to the expert for them to sell too, and some other backend profits like speaking at one of your seminars.
Which brings us to the promotion and marketing of the book.
I know a Japanese guy in Nagoya who holds seminars every 2 months and brings in these experts who speak and sell from the back of the room, and guess what?
He gets a cut of what they make and as a result.
The guy stopped teaching and is making more money doing that than ever before.
Imagine emulating that business model.
Anyway.
You should be building up your email list when these people come to your survey landing page and opt-in to leave their comments about the poll question.
So.
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They will be your prime prospects.
All you have to do is give free clinics, workshops, and webinars and bring in these experts to speak and help these players and students solve their problems.
One more thing.
Work out long-term JV deals with these experts, and only work with people who are serious about helping these students and players.
By the way.
You should look at the book as a lead for your tennis coaching information funnel.
Meaning.
They buy the e-book or book first, and you send them a free e-course and insert an online course into it, which you create with the expert as well.
Then.
They join your online membership program.
That's starting with the end goal in mind.
You can now reverse engineer this coaching self-publishing funnel.
What I want you guys to do now is...
Print out this post and get started with setting up this passive income coaching business model.
Because.
This can be a game-changer for you and your coaching career.
Wouldn't you agree?
NOTE.
Start off publishing with KDP Amazon because it's free.
But.
Later move over to Gumroad or another merchant.
Okay.
If you need any help at all.
Please feel free to reach out to me directly.
And.
Have a great week!
Thomas Daniels is a PTR/MTM tennis pro coach with more than 29 years of experience teaching all levels and ages the game in Kansai.
He is now a tennis writer and online tennis consultant.
To hire him for seminars, workshops, or clinics, call 0798-51-4481 or email [email protected]