How to Tell a GREAT Story ??

My sister asked me once, "Charlie, how do you trust yourself?" And it was after that question when I realized how much I lie to myself. If anyone lied to me as much as I lied to myself, I would cut them out of my life. We lie to ourselves, and now that I am keeping the word to myself, even if I don’t feel like making the podcast episode, or going to the gym, or drinking the whole gallon of water, I do it anyways, and I am so proud of myself for keeping the word to myself. 

Every great story is about a character that wants to overcome something. I am living a great story for you guys. Too many times in marketing we forget this art of storytelling, and that closes so many doors to creating deep connections with those who are paying attention. 

I am living a story and I want you to live a great story. And I also want you to be able to share your story. Story is the most powerful thing that exists. Anyone can get on the internet and give advice, offer a product... But the great storytellers of the world transcend into another realm of deep connection.

This is the How To Tell a Story structure that other people are putting into courses and charging thousands of dollars for it. Today I will share it with you for free. 

This is the same structure I used when I did my Nike commercial. The same structure I used when I did my mini documentary (1.5+ Million views). I provide the same structure when I present an hour long speech. Every single time I use this structure and It always works. 

Check this video and then come back here so I can explain to you what I did. 

Charlie Jabaley - My Story Isnt Over Yet, (Fan Made Nike ...

Ok now that you have seen the video, let me explain to you the structure that I used so you can learn it and do it too. You have a very strong story that deserves to be told in the right way. 

The intro to a story is a crucial factor to catch the attention early. That is why I said in the video that I was 2chainz’s manager and it was followed by a quote “follow your heart” so I can amplify its initial affect on the viewer. The theme of the video is mentioned here. 

In every great story there is a character who wants something. Just like Frodo in the Lord of the Rings, he had to go on a journey where he was tested in order to make his dream of saving the world come true. In every great story, the character has to find himself. Once he overcomes that the main character is able to win. 

The very first thing you must do in your story is to build empathy. Create something that catches people’s hearts. How do you not love someone that saves a cat from a tree?

I buried my dream is what I call the next phase. Prior to me going into business I had to leave my dream. I buried my dream and that is my reality. I include vulnerability here, I am taking people into what it was like to be in that situation with the consequences that came with my decision. 

Do not be insecure when you tell your story, because a movie of you being perfect is not a good movie. You have to have the highs and the lows. 

The next section is very important, you see this in movies everytime. In every movie a hero is called on a journey. Think about it. Understand that there is somebody that came into your life and changed your story. 

The next step is called Action. Now I am on a journey taking action. I am headed in a direction where I am chasing my dream. In every single movie, there is an outside force that knocks the character down. This happens to every single one of us. You see it in every movie. Frodo, Rocky, all those guys were about to fall and they found their inner strength. 

When the hero is knocked down he/she must not just fix the outside force. The hero has to solve the internal issue. In my case, when I was a child I buried my dream. So in order to fix it, I had to leave my business and go do what I was meant to do. I had to overcome an internal problem from my childhood. That is when I risked everything for my story.I not only wanted to tell a great story, I wanted to live a great story. 

When I solved the issue inside of me... I became a new person.

In every great story, the super hero goes back to the village and helps everyone there. You are the superhero in your story, go do what you gotta do. 

That, my friend, is how you tell a great story.