How Telcos Embrace Digital CX to Drive Customer Loyalty and Revenue Growth | Top News Stories
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How Telcos Embrace Digital CX to Drive Customer Loyalty and Revenue Growth | Top News Stories

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Telcos Embrace Digital CX to Drive Customer Loyalty and Revenue Growth

In our last LinkedIn newsletter, an interview with Rohit Madhok at Tech Mahindra was highlighted, revealing the launch of their new product "Sandstorm ," which is set to transform customer experience for telcos.?

Telecoms digital CX expert, Mobilise , supports the focus on CX and also claims it to be the key to success for service providers. This is because CX has the power to influence consumer retention and satisfaction, thereby generating increased revenue.?

A win-win for all... with the right solutions!

Fortunately, connectivity solutions are surging and telcos are able to connect with their customers anytime and anywhere.

What telcos must do is keep up with the fast pace of innovation and ever-evolving customer expectations. This means operating with flexibility, continuously managing, evolving and optimising digital customer journeys.

Not to fear!

Embarking on a digital transformation without much knowledge of how to do it can be daunting, which is why companies like Tech Mahindra , Mobilise , Comarch , Qualtrics and Bango are making it easier for customers.?

Super Bundling for Telcos: Join the disrupters of the market by boosting revenue and CX?

Bango is a customer-centric company that has developed a unique purchase behaviour technology that allows online brands to unlock new revenue streams and drive customer loyalty.

Through innovative payment methods such as carrier billing, digital wallets, and subscription bundling, Bango's telco and carrier customers like 亚马逊 , 谷歌 , 三星电子 , SoftBank Group Corp. , and 微软 are achieving this.

During the Mobile World Congress 2023, we spoke with Anil Malhotra , Co-founder and CMO, and Giles Tongue , VP Marketing to find out more about subscription fragmentation.

Bango's new offering allows merchants to bundle multiple services and products into a single subscription offering, providing convenience and value for customers.

“We also offer a way for brands to bundle their services with telcos,” Malhotra explains.?Want to find out more? Read the interview in full .?


Related Telco News...

How Digital CX Can Save Telco Providers From Disaster

CX isn’t a direct revenue generator, but it’s still key to success. Hamish White , CEO of Mobilise shares how service providers can avoid CX disaster.

Read more .

How Telcos Can Use Digital Self-Service to Boost CX

We delved deeper into the digital customer experience services of Comarch , to see how telcos can develop sophisticated omnichannel strategies.?

Read more .

Three Key Trends Set to Shape B2B Selling in 2023

Winnie Palmer , Head of Marketing for EMEA at Seismic , shares the three key trends and CX technologies that are set to shape B2B selling in 2023.

Read more .


Not to miss: Interview with Erik Vogel, Global Head of High Tech & Telco at Qualtrics

Interview with Erik Vogel, Global Head of High Tech & Telco at Qualtrics

In the interview, Erik Vogel , Global Head of High Tech & Telco at Qualtrics , discusses the importance of CX in the telecom industry and how companies can use technology to improve it.

He emphasises the need for telecom companies to focus on creating an emotional connection with customers, and he explains how Qualtrics' experience management platform to do so.

Read the interview .



Plus: Top Mobile News Stories?

Ericsson’s Solution to AI Cybersecurity Safeguarding

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爱立信 have proposed a solution to greatly improve cybersecurity by way of AI.

Snapcode.AI seeks to use blockchain as a data layer to prevent both transport and storage of data.?

The creators of the project are Rani Y. , Julien Forgeat and Shohreh Savoli , who specialise in formulating solutions for Ericsson.

Read more .

Cellnex Appoints New CEO

Cellnex Appoints New CEO

Marco Patuano replaces Tobias Martínez, the Founder of Cellnex Telecom , who announced earlier this year that he would be stepping down from his position as CEO.?

“Marco is an experienced and respected leader with a deep understanding of the dynamics of the telecommunications sector and the European tower market," said Anne Bouverot , Chairman of Cellnex.

“We are looking forward to supporting him as he takes on responsibility for delivering the next chapter of Cellnex.” Congratulations!

Read more.

Vodafone Appoints Margherita Della Valle as Group CEO

Vodafone Appoints Margherita Della Valle as Group CEO

Margherita Della Valle has been appointed the new Group CEO of Vodafone , which means she is one of just ten women at the helm of the UK’s top 100 listed companies.?

“To realise our potential, Vodafone needs to change. We know we can do better.

My focus will be to improve the service for our customers, simplify our business and grow,” she said. Congratulations!

Read more.

Top 10 Lists

Top 10: Leading Global Telco Operators

These companies are continually seeking to improve their services and global impact, as well as creating the best possible services for their customers..

Discover why these following companies made the list - O2 (Telefónica UK) , Vodafone , 英国电信集团 , T-Mobile , Spectrum , China Mobile International Limited , Deutsche Telekom , Huawei Mobile UK , AT&T and Verizon .


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Hamish White

Founder & CEO at Mobilise - Mobile Strategy | eSIM | SaaS | Digital | MVNO

1 年

Thanks Mobile Magazine for the write up!

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