How Technology Is Changing The Real Estate Sector

Industry 4.0 or digital transformation is a cultural change that our society is experiencing through the use of technology. This concept implies a new organization of the means of production that is completely revolutionizing the processes of the companies of the 21st century.

Through digitalization, the integration of data processing technologies and intelligent software, we try to predict and control the aspects that generate the most value in the production chain.

New tools for new publics in the real estate sector

The profound change that the real estate sector is experiencing is clearly represented in the new home buyers. We refer to people born between 1980 and 2000, the so-called 'Millennials'. This public is characterized by having a multifaceted, enterprising and deeply digital personality. They are demanding immediacy and they look for a personalized purchase. One of the characteristics of the reactivation of the sector is the progressive incorporation of this public to the real estate market. This type of clients presents some interesting characteristics, such as an increase in their economic resources and a greater capacity for financing.

Internet and smartphones; keys of the real estate future

The massive use of these devices has greatly enhanced the ability of users to obtain information related to the real estate sector, reproduce visual elements or launch interactive applications. The Internet, social networks, real estate portals, and other platforms have become powerful marketing tools to sell more and better. The scope, availability, direct interaction with the public and cost savings are some of the fundamental characteristics of these media.

Studies indicate that 81% of European citizens consider that the Internet is the best platform to look for a home and 70% of the traffic comes from mobile devices. However, segmentation is necessary depending on the quality of the devices. Not all devices can access the latest-generation programs or applications, such as those that have been developed with virtual technology or represented with 3D scenarios. We can differentiate mid-range computers and high-end computers.

Experience shows that the use of these systems speeds up the sale of properties and offers a modern and up-to-date image of the company. An example of this is the remote access offered by virtual reality to a large number of potential buyers, facilitating dissemination and increasing the commercialization of real estate.