How task automation can lead to a better guest experience.

(Disclaimer: you won't need to lay off your workforce or start using robots)

Are you wondering why most of your guests can’t reach your staff over the phone?

Keep reading if you want every one of your guests to arrive happy.

The answer is quite simple: you want the guests in the restaurant to have your team’s undivided attention and you don’t have enough people to answer the phone as well.

We can all agree that makes perfect sense. Prioritize the guests in-house.

We would all feel a normal level of irritation as customers if we we’re standing at the entrance of a restaurant but couldn’t get a table because the staff was too busy on the phone. Or if we couldn’t get a hold of someone while seated at are table because again, everyone was on the phone.

However, the problem remains: the phone rings endlessly which means your loosing sales.

The consequences can be greater than you initially think. Guest satisfaction, guest count and revenue are all impacted because your team is overwhelmed!

In comes task automation

A conversational agent can help you overcome the dilemma of prioritizing your guests in-house or the customer service offered to potential guests. Which is a paradox within itself. As we now all know, the guests’ experience begins long before they’ve set foot in your establishment.

Automating the online platforms of your reservation system would optimize and enhance the process from start to finish.

• Help guests find the answer to their question without having to look on your website.
• Reduce the time spent on the phone by your staff
• Allowing guests to find the answers they’re looking for without waiting endlessly (while the phone is still ringing at your restaurant).
• Reducing the number of requests received by email as well.

But what does that all look like?

If you’re wondering if what a website/customer service WITHOUT task automation can look like:

• Customers calling endlessly to ask basic questions even though the answers are available online, creating traffic congestion.

This is what your customer experience will look like WITH automated online customer service:

• Guests can discuss with the agent and book a reservation.
• They can ask questions about your restaurant to the agent and receive the information instantly.

Even more task automation (ranging from inventory management and automated re-ordering systems to human resource procedure automation) can enable your managers and staff to re-allocate their time and bolster productivity increases.

AI can be used to automate the reservation process through a regular conversation with an automated conversational agent on your website as well.

The possibilities are endless!

Implement task automation. Set the standard.

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Thank you very much for taking the time to read this edition of ''Serving the industry''!