How to Target Your Facebook Ads in Better Way

Businesses need to identify whether they are using Facebook ads to their full potential to reach very relevant groups of people. Facebook ad targeting comes in many ways to push the right ad to the right user at the right time. There are many ways of targeting, but your objective will always help identify targeting method, understanding audience sizes and budget help define who the target audiences are. You can target audiences on Facebook with multiple ad formats and multiple targeting parameters. An efficient Facebook targeting strategy will help land you in front of very specific audience, on the network where millions of people spend an average of 40 minutes of their day. Facebook provides you the opportunity to target your ad to people based on location and demographics like age, gender and interests. It even enables you to target your ad to people based on what they do away from Facebook. It’s your decision to choose the audience you want to reach. You can select from one or a combination of targeting options that match your business’s needs, while supporting you reach the people you consider.

Still, many internet users think no one clicks on Facebook ads, it is wrong. Facebook is all set to generate revenue of around $4 billion this year from advertising. Facebook has more than 1.6 billion users suggesting that you can reach almost any group of people that you want. Also, many people have a common misconception that Facebook won’t work for companies that are B2B, it is wrong again, Facebook is the biggest traffic source. Because a CEO of a company definitely has a LinkedIn profile, yes, but he/she also definitely have a Facebook profile. Facebook and LinkedIn just have different uses for each platform. It doesn’t mean that you can’t put an ad in front of them. Facebook carry the tons of interest based data, and as a marketer, you should leverage this data. This data is highly effective in marketing than basic demographic information like age or gender.

If you are planning to run a Facebook ad campaign, you should drive traffic to a dedicated landing page where your visitors can convert. Selecting Interests and Demographics area is one of the best ways to find your best audience. Retargeting your website visitors is also the best way to generate some positive response. To do this, you need to have the Facebook Ads, Pixel installed on your website. Once you have installed the pixel, ensure you create the Audience of Website Visitors to target.

Identify Purchasing Behavior among Facebook Users

Facebook probably knows whether you spent more time in playing games, looking to get married, making medication for diabetes, or reading love stories. This empowers the advertisers to reach out beyond their own CRM databases and tap into insights derived from a shopper loyalty program of all kinds and matched to individual user profiles. To target Facebook ads in a better way, you can use this data to target audience segments by thousands of different purchasing behaviors.

Life Events

The Life Events option is unique in that you can choose to target people at regular intervals of time after the change. For example, a jewelry company would like to celebrate their one-year anniversary in front of many people, so they could target audience members who were newly wedded couple last year.

On Facebook, you can target users by:

? Location

? Age

? Gender

? Interests

? Connections

? Relationship Status

? Languages

? Education

? Workplaces

To Create a Promoted Page Ad from Your Timeline

1. Click Promote Page

2. Notice the Sample Ad

3. Target a Strategic Location

4. Target Specific Interests

5. Select Age and Gender

6. Determine Ad Budget

7. Schedule Ad

8. Assign a Facebook Ad Account

9. Promote Page

To Create a Promoted Page Ad from Ads Manager

1. Access Facebook Ads Manager

2. Select Continue

3. Add Images to Your Facebook Ad

4. Change Ad Headline & Text

5. Decide Whether to Check “Sponsored Stories”

6. Adjust Advanced Options

7. Create Target Audience

? Select Age & Gender

? Select Languages

? Select Interests

? Select Connections

? Select More Categories

8. Select Name Campaign & Choose Budget

9. Select Bidding & Pricing

10. Place Order