How to Target Your Competitor’s Customers

Want to target your competitor’s customers?

Of course you do! This provides a massive advantage as you can tap into their fans and rapidly grow your business. Hence, the million dollar question here is, how is this done?

Instagram.

Start off by listing down 10 - 15 of your competitors. The easiest way to do this is via Google search. Let’s say, you run a Spanish Restaurant. So go into the search engine and look up for top Spanish restaurants in KL. This provides a list of your competitors who are within the same area.

Next, head to Instagram and type out the names of these restaurants.

Here comes the trick. Instead of checking out your competitors Instagram profile, look out for people who have checked in to the restaurant. In short, use Instagram’s search by location feature. The results here shows an extensive list of your competitor’s fans, their posts and profiles.

Using this to your advantage, check out a couple of these profiles. Then, drop a comment and show some love on any of their pictures. However, be sure not to hard sell.

That’s a big no no. It’s all about being positive, perhaps giving a heart or two on their posts.

The result? These people would then be inclined to check out your profile too as they would receive a notification when you like or comment on their post. After all, that’s what most of us do when we get a follow request or a comment from a new profile.

In addition to the free eyeballs your brand receives, if your feed is attractive enough, you might even get a follow request. Hence, it's a win-win situation here. Furthermore, this strategy also allows you to gain insights into the industry and what your competition is doing.

Thanks to the check-in feature, you’re able to view the images of your competitor’s followers, when they dine in the restaurant. So sticking with the example of owning a Spanish restaurant, you can now find out what the public wants. Are they game for tapas and wine? Or do they prefer pizza and pasta instead?

Answers to these questions can help you tweak your business and ensure you're giving the audience what they want. Hence, the knowledge on this can easily help to make or break your brand.

Key Takeaways:

1. Use Instagram’s search by location to check out fans of your competitors.
2. Show some love and drop a comment on some of their posts.
3. They’ll be inclined to check out your profile too, which results in more eyeballs for your brand.