How to Target Product Page Visitors ??

Welcome to the first newsletter of 2025!?

It feels good to be back, even though I’m still trying to figure out what day it is. Let’s kick things off with a play you can use to target folks that visit your product page. We’ve also got news from around the web, and Scoops that we hope prove prosperous.?

Let’s go! WEE-HEE!

Play by Play

We’ve open-sourced our go-to-market playbook to help everyone sell smarter and win faster. Each month, we share one of these proven plays, including their description, triggers, actions, and message templates.

Product-Specific Targeting

Many companies are working on exciting product releases to kick off the new year. If your company is among them, this gives you a perfect opportunity to send tailored, relevant messaging to prospects who could be interested in your newest features. Here’s how.?

When a prospect views a product page on your site, recognize their interest and send targeted ads and messaging about the product they viewed. Initiate an automated email campaign, and follow up with a call to schedule a product demo. Simple as that.

Triggers

• Company or contact views a specific product page on your website

Actions

• Source expanded set of contacts that meet your persona definition (mapping relevant personas to each product page)
• Send records to your CRM
• Assign to an account owner
• Enroll in Product Specific Campaign

Messaging?

Subject: [Personalized Subject Line about Viewed Product]

Body: Hi [Contact First Name],

Interested in learning more about our [Product Name]? As [Your Title] at [Your Company], I wanted to reach out and see if I could answer any questions about how companies like [Company Name] are seeing [Product Benefit].

Based on what I know about [Company Name]'s industry and challenges, I believe [Your Product Name] could help you [Product Value Proposition].?

I'd love to schedule a quick call to discuss your specific needs and how [Your Product Name] might align with your goals. How does your calendar look [Proposed Day] at [Proposed Time]?

In the meantime, you might find this [Relevant Resource] helpful. It provides more insight into how [Your Product Name] has helped companies like yours.

Looking forward to connecting!

Regards,

[Your Name]

This play, along with dozens of others AND the best signals to track, have been compiled into our new AI GTM Signals Library. ZoomInfo customers can open these plays directly in-platform and put them to work in real-time.

Ready to see it for yourself? Click here.

What’s the Scoop??

These Scoops are found on our GTM intelligence platform, sourced through customer surveys and the ZoomInfo research team. Have a solution that could help one of these companies? Throw your hat in the ring. And to find other Scoops that align with your product, here’s a free trial offer.

• AT&T is looking to purchase a solution related to learning management.
• Edward Jones could use a hand with treasury and risk management.
• Apple wants to solve issues with data labeling, user interface (UI), and marketing automation.
• Home Depot needs assistance with sales training and onboarding.?
• Microsoft has shown interest in acquiring a social media marketing platform.
• Tesla needs help with application lifecycle management and improving developer activity.

Watercooler?

Here’s some news from around the web that caught our attention:

Getty’s getting bigger

Getty Images is merging with Shutterstock in hopes of curbing the threat of genAI tools. The $3.7 billion mega photo stock photo library will hopefully lead to many more “woman laughing alone with salad” photos.?

Farewell cookies, I hardly knew thee

The Girl Scouts — AKA the greatest salespeople I’ve ever met — are retiring two of their cookie flavors at the end of their selling season. Toast-Yay! And Girl Scouts S’mores are leaving the proverbial shelves. When Raspberry Rally was retired in 2023, eBay sellers were marking up boxes big time. My advice: stock up on these flavors and start your tasty side business. ??

Have you upgraded??

Microsoft is officially retiring support for Windows 10 in October, despite (or because of) it being the most widely used Windows operating system. Since the launch of Windows 11 in 2021, only about 30% of Windows users have upgraded. This will leave millions of businesses and personal users without free official security updates, among other critical compatibility improvements.?

Fly the AI-Powered Skies

Delta Airlines is looking to make some improvements to the customer experience, both in-flight and on the ground. The airline announced partnerships with Uber and YouTube aimed to make their premium membership more rewarding, along with the launch of an AI-powered personal assistant that will streamline travel logistics. But it doesn’t stop there: Delta also teased plans for an air taxi service that would cut a 90-minute commute to the airport to just 10 minutes. Might be time to switch my airline loyalty. ??

Thanks for reading!

Have something you’d like us to cover in the new year? Let us know in the comments.

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