How to Target Millennials in the Real Estate Market

Stand Out on Social Media

Brand presence on all social media platforms will potentially attract millennials. Millennials expect complete customized content with digital interactions and realistic actions available. According to Real Estate in a Digital Age report, 99% of millennials start their home search online, and 58% found their current home on a mobile device. Millennials now represent the largest population segment for homebuyers. A real estate agent targeting millennials must embrace technological advancement and get on the social media bandwagon. Providing valuable social media content will help in building trust to establish a relationship. Well branded social media platforms with consistent, relevant feed and interactive stories giving insight into day-to-day life can help reach a larger targeted millennial audience.  

 Modern Website

Millennials look for agents that are advancing themselves with time. Realties typically have old school logos and fonts with an obsolete brand image. Millennials are looking for a modern comprehensive website experience. Getting millennials to view your website is already hard; therefore, capturing their attention with an inclusive contemporary web experience can go a long way. The business webpage should include blogs with topics related to home purchasing education. The key is to continue to build readers' anticipation while keeping the content fresh and relevant. These methods will assist in the business appearing in organic search results.

Educational Content With the Right Tone 

      When thinking about buying a home, a millennial goes to Google and looks up "how to buy a house." I would know. I am a millennial. Creating content that answers the fundamental questions is an excellent way to attract traffic. Many marketers are tapping into this trend, so the key is to make it unique. Use your local communities for educational seminars. Even better, given the environment today, have a live workshop from your social media page. The goal is to educate the millennials to form a relationship. Millennials are an interactive demographic and like to network with brands on social media. Keeping a light, friendly, and conversational tone will help in forming this relationship. 

In conclusion, social media is the way to go when targeting millennials. Standing out on social media, having a modern and interactive website, and posting relevant educational content with the right tone are three great ways to target this massive audience.