How To Target Audience While Branding?

If I ask you to market your business right now, without any prior preparation to any audience, will you know what to say? What will make the people sitting in front of you listen to you?

"If you don’t know what you want to achieve in your presentation, your audience never will.”?–?Harvey Diamond

Some budding businessmen do not prepare for a scenario like this. They often presume that they will find their specialty down the lane. However, that is far from the truth.

"But Who is My Audience?"

Who comprises of an audience for your business?

While it may be different for each business, these three categories will likely be always present:

• People who need or want your product (potential customers)
• Influncers
• Supporters or brand ambassadors (a.k.a current customers)

Benefits of Traget Audience Analysis

If you want to be smart about it, you need to know the prime areas that require the most target audience analysis for marketing the business right. According to research done by Databox:

When you know which areas of your content pull the most audience, you know where to hit the hammer. Your content and advertisements will be more effective and relay the right message to potential customers.

However, not all people will respond to your message the same way. It's not a worry, though, because personalization actually helps with customer relationships. It makes them feel involved to a deeper degree.

Not knowing how to target your audience to brand a product is a waste of time and money. And a lot of it.

How to Find Your Target Audience?

As you start a business, you would like to know the other side of the story: what will people expect from your product or service. There is no sure way to find it. The target audience analysis can be big or small, depending on the scope of your business.

For small businesses, getting your hands on your competitors' data is also another good source to know the behavioral patterns of your clients.

You can even go out and talk to people or hand them a Google Form or a Survey Monkey questionnaire to know some insights. It might look like the survey technique is viable for established businesses only, but they work wonders for new businesses as well.

For larger businesses, you rely on detailed metrics and statistics. Here are some other proven ways which yield beneficial results for large businesses or corporations:

• Demographics
• Psychographics

Demographics

Segregation of a proposed audience into smaller groups based on demographic factors such as their age, gender, pay, etc., is termed demographics. Using this method, a brand can target only the specific group to market smartly.

Facebook Ads have the best option for demographics, and I highly recommend that every one of you go and tweak with its settings. It gives you a wide range of setting options to play with, and you can increase or decrease any ratio to your liking.

Let's say you want to sell homemade pasts online. Using tools like Facebook Ads and Google Analytics, you can geo-group people to see who around you likes eating pasta and the number of times they have ordered it before.

Psychographics

Psychographs are your tools for finding out the inner selves of customers. What do they believe in, what do they like, and who or what do they accept as idols and ideals?

In other words, if demographics tell you?what?a customer is buying, psychographics tells you?why?a customer buys it. All your brand marketing efforts should be to explain to your customers why they need your products. You will have to use all the emotional reasons you can come up with for your customers to rationalize their decisions.

If you are selling organic food products, you can use taglines such as "Go Green!" or "Pay xy% less NOW!" etc., to rope in people who are looking for these exact moral ideals.

It may sound creepy, but the brands have to ensure that they are not breaching anyone's privacy.

The bottom line is, you want to go to all these lengths because studies have shown that an active interaction with the audience boosts customer loyalty.

Conclusion

Great messages use the exact words which are used by your audience, either searching stuff online or writing reviews of your product or service. It is why knowing your audience is so important, despite it being somewhat idealistic. All you have to do is to listen to the problems and tell the audience how to feel. Coca-Cola has been doing this for ages, and their marketing genius is trully unparalleled.