How to tap into your consumers’ subconscious?
Insights can guide governments
In his October 12 article, Simon Chadwick outlined a recipe for maintaining the escalating importance of insights and analytics across the industry. This article carries the same idea further into the expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.??
?? Bill Harvey , Executive Chairman at Research Measurement Technologies, Inc.
How to tap into your consumers’ subconscious
95% of consumers’ purchase decisions take place in the subconscious mind (System 1) and brands are increasingly using implicit research methods within their research studies in order to uncover subconscious associations of their consumers to inform their brand, communications and product strategies. But what is implicit research and how does it work??
?? Alex Hall , Associate Director, Research Consulting at quantilope
Targeting consumers this Black Friday
73%* of US and UK consumers think Black Friday will be different this year because of the economy, a figure that may sound daunting to retailers. And with 87 feeling impacted by the cost of living crisis, Black Friday could be a dark day for profit. In fact, reports say that shoppers will spend ￡4.4bn less this year.??
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Experience improvement
One of the main reasons the market research field exists (and that successful brands pursue it) is that it’s not enough to ‘just’ keep your existing customers happy. Retaining your existing base is certainly important, but continuous organisational success and Experience Improvement (XI) both require looking beyond the horizon of who and what you know from a customer standpoint. They require understanding the customer segments and unsolicited data (social, inferred, etc.) that drive market experience (MX).??
??Jessica Petrie, Senior Strategic Insights Consultant at InMoment
It’s time to nominate your heroes!
Over the past two years, the Insight250 awards have become one of the most sought-after honours in the market research and insight industries. Initiated by mTab and expanded by ESOMAR, these awards honour leaders, innovators, visionaries, and pioneers from around the world who elevate and enhance market research, consumer intelligence, and data-driven marketing.??
?? Crispin Beale , Senior Strategic Advisor at mTab , CEO at Insight250 , Group President at Behaviorally
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