How to Take Your Marketing Next Level & Understand AI

August 26, 2024 Edition

Rose Reports with RK.Academy (site soon to be built)

Find me this fall on Patreon where I launch RK.Academy to teach you the latest in AI & What It Means for Your Online Marketing.

Search is fragmenting.

And the Googles will never be the same.

Gone are the days when a marketer or entrepreneur could simply try to rank highest in SEO and really make it mean something for their business.

Now that AI is popping off around every corner, the way we use the internet and the world wide web is changing faster than you can say GPT.

What is a GPT?

It's a Generative Pre-Trained Transformer.

It transforms and compiles code across the interwebs to build it's data set.

While it's building it's data set, it can be given the capability to give output at the request of an input.

Input in.

Data out.

It's Pre-Trained in the sense that it's developers and coders train it to function in certain ways to produce the data sets in the style and formula structure that they put forth as coders and developers.

Essentially what that means is they build the formula the way the want it to transform it to you and I, the User.

Learning the formula these GPTs use with specificity allows you to ask the data set questions in a way that you get next level answers and save yourself so much time and up level your knowledge on a whole plethora of topics because these GPTs literally scan the entire Internet and it's content (the World Wide Web) to give you information.

It's Google on steroids in the case of Perplexity.AI at the moment.

Perplexity gives you real time information.

That's a big deal when an application like Claude.AI, which I am absolutely grateful for and used quite a bit for research and editing lately, only has a data set that goes to April of this year, 2024.

When you can get real time information in a world and digital infrastructure that is changing so quickly, you have an altogether different capability to take your content and knowledge next level because it's able to give you real-time information.

That is a factor that I cannot stress enough is of utmost importance at this time.

For my entire career as a Digital Marketing Strategist, I have been extremely purposeful NOT to use any writing automation or anything close to an AI. Why? Because it would have been easy during that particular part of my journey to get lazy and not do the work I knew I needed to to learn as much as I could about this very complicated topic of Digital Development from a perspective of an actual human user.

Only recently within the last 3 weeks as of today, August 26, 2024 have I done anything but even the most basic of searches on a GPT which I believe I could estimate at around a dozen searches total.

A few weeks ago, I got to the level of my own knowledge that I was comfortable to start testing the waters in how I could Prompt Engineer to get really succint answers.

You see, while I haven't been using GPTs, I have been studying their Prompt Engineering for the day I would. I knew that day was coming. And I've known today was coming when if you don't know how to use AI, you're going to very well have a shift in career until you do.

Last week, Amazons' AI Assistant, Q, has reportedly saved 4,500 HUMAN YEARS in development of their software development data sets with 79% accuracy.

What this means?

If you don't learn how to use this technology NOW,

You are going to be left behind in this surge of enterprise possibilities.

Will your business be able to recover from the highs and lows you'll go through by not up leveling your own skill set and that of your team's.

The entire internet is being recoded.

There's no stopping that.

Things they are a changin'!

Either change with them, market offline or loose your market share online.

Three viable options.

The choice is up to you.

Go with the flow and meet the now moments of tech and culture.

Or

Do nothing and get nothing in return.

Those of us that take the bull by the horns and rock what we got will pace with the technology to make it work for our businesses online.

We will be the forerunners who make the most in this market.

You'll eventually have to catch up no matter what you chose to do right now,

if you want to stay marketing online.

The technology is changing.

There is literally no changing that fact.

Web3 is upon us.

Software 2.0 has rolled out.

AI is the automation infrastructure of the now future.

The following is part of a series that I am going to be doing over the next foreseeable future.

It is a the copied information from Perplexity.AI or other GPTs about the things that I am asking the technology about how to function in the technology itself.

Real usable and applicable prompts that are engineered in a very specific way to get me the most bang for my buck using the free versions of the GPTs.

The secret sauce is that you make the Prompts as specific as possible when prompting.

You don't hit return and you can use run on sentences, because if you hit return it uses up one of your Prompts and it also understands run on sentences (at least most of the time!).

I am going to be sharing my prompts, how I engineer them and the responses that I get as I give myself my own Masterclass in my next up leveling of my knowledge.

My Prompt Threads are specially designed to not only give me the information that I need, but give you, my readers the information they need that I already know and give it to you in an easily digestible format and formula.

When you read through each of the Prompt Threads, you'll see the progression of the questions asked and how I continue the conversation to get down to brass tacks in my knowledge base.

This particular thread has to do mostly with Prompt Engineering itself and then goes on to ask about the best ways to use AI as a Digital Marketing Strategist specializing in AI integration.

What I'll be doing over the next few weeks is taking each piece of what the AI has given me as important tasks and measures that it itself is the best way I work within it as a platform to optimize it's use to my advantage.

Out of what it has give me just in this thread, I can see a couple of hundred points that I can elaborate on in all the best ways, now that I know exactly how to focus my efforts to meet the AIs algorithm and best use case scenarios in the now moments of market, culture and tech.

The following is some highlights from the Prompt Engineer Thread

and the link is:

PERPLEXITY DIALOGUE 8.26.24

Here you can not only see the entire conversation, you can see the references Perplexity.AI uses as links, etc. along with additional related topics that it is suggesting a' la a Google search.

Search is about to go next level.

As AI scans the entire globe of the internet and the world wide web, it's going to be more important than ever to know how to engineer your search to get the best results, saving time, money and effort when you know how to do it right.

#AI #Marketing #RK.Academy

Prompt Engineers and Responses Follow:

The average person should understand that prompt engineering is becoming increasingly important across various fields due to the growing prevalence of AI in our daily lives and work. Here are key points about prompt engineering and its importance:

1. Fundamentals of Prompt Engineering:

• It's the art of crafting effective instructions for AI systems
• Helps in getting more accurate, relevant, and useful responses from AI
• Applicable in various domains, from content creation to data analysis

1. Importance Across Niches:

• Enhances productivity by streamlining AI interactions
• Improves decision-making by extracting more precise information
• Enables personalization of AI outputs for specific needs

1. Adaptability:

• Prompt engineering skills are transferable across different AI tools
• Helps in staying competitive in an AI-driven market
• Allows for better utilization of AI resources in any field

Now, let's look at the top 10 digital landscape markets and provide insights on prompt engineering for each:

1. E-commerce Secret sauce: Focus on product descriptions and customer intent Top 3 things to consider:

• User search behavior
• Product attributes
• Purchase intent Example prompt: "Create a compelling product description for a [product] that highlights its [key features] and appeals to [target audience]."

1. Social Media Marketing Secret sauce: Engage audience with trending topics and platform-specific content Top 3 things to consider:

• Platform-specific trends
• Audience demographics
• Content virality factors Example prompt: "Generate 5 engaging tweet ideas about [topic] that would appeal to [target audience] and have potential to go viral."

1. Content Marketing Secret sauce: Create valuable, SEO-optimized content that addresses user needs Top 3 things to consider:

• Keyword research
• User intent
• Content structure Example prompt: "Write an outline for a comprehensive guide on [topic] that covers [key points] and targets the keyword [primary keyword]."

1. SaaS (Software as a Service) Secret sauce: Highlight problem-solving capabilities and ease of use Top 3 things to consider:

• User pain points
• Feature benefits
• Integration capabilities Example prompt: "Create a list of 10 compelling benefits of [SaaS product] that address common challenges faced by [target industry]."

1. Digital Advertising Secret sauce: Craft attention-grabbing ad copy with clear call-to-actions Top 3 things to consider:

• Ad platform specifications
• Target audience preferences
• Performance metrics Example prompt: "Write 3 versions of ad copy for [product/service] targeting [audience] on [platform], each with a unique value proposition and call-to-action."

1. SEO (Search Engine Optimization) Secret sauce: Optimize for both search engines and user experience Top 3 things to consider:

• Keyword intent
• On-page optimization
• Content quality Example prompt: "Provide a list of 20 long-tail keywords related to [main keyword] that have high search volume and low competition."

1. Email Marketing Secret sauce: Personalize content and optimize for engagement Top 3 things to consider:

• Subscriber segmentation
• Email subject lines
• Call-to-action placement Example prompt: "Generate 5 engaging subject lines for an email promoting [product/service] to [target audience] that will improve open rates."

1. Influencer Marketing Secret sauce: Match brand values with influencer authenticity Top 3 things to consider:

• Influencer niche alignment
• Engagement rates
• Content collaboration ideas Example prompt: "Create a brief for a potential collaboration between [brand] and influencers in the [niche] space, highlighting key messaging points and content ideas."

1. Mobile App Development Secret sauce: Focus on user experience and app store optimization Top 3 things to consider:

• User interface design
• App store keywords
• Feature prioritization Example prompt: "List 10 essential features for a [type of app] that would appeal to [target users] and stand out in the app store."

1. Cybersecurity Services Secret sauce: Emphasize threat prevention and data protection Top 3 things to consider:

• Current threat landscape
• Compliance requirements
• User-friendly security measures Example prompt: "Create a concise explanation of how [cybersecurity service] protects businesses from [specific threat], suitable for a non-technical audience."

These examples demonstrate how prompt engineering can be tailored to specific niches in the digital landscape. The key is to understand the unique aspects of each market and craft prompts that address specific needs, challenges, and goals within that space.

NEXT PROMPT

Please take all of the above information and create a LinkedIn Article with headline, title, subtitle, thumbnail title and types and number of graphics to optimize the article. Please tell me the best time to post tomorrow Tuesday August 27, 2024 and tell me what best hashtags to use to optimize in the now moments of marketing and culture.

NEXT PERPLEXITY ANSWER

Here's a LinkedIn Article structure based on the information provided:Headline: "Mastering LinkedIn Timing: The Ultimate Guide to Posting in 2024"Title: "Unlock LinkedIn Success: Best Times to Post for Maximum Engagement"Subtitle: "Discover the optimal posting schedule and strategies to boost your LinkedIn presence in 2024"Thumbnail Title: "LinkedIn Timing Secrets Revealed"Graphics (5 total):

1. Infographic: "Best Times to Post on LinkedIn by Day"
2. Bar chart: "Engagement Rates by Content Type on LinkedIn"
3. Heat map: "Weekly LinkedIn Engagement Overview"
4. Pie chart: "Best Days to Post on LinkedIn"
5. Timeline graphic: "Optimal Posting Times Throughout the Workday"

Best time to post tomorrow (Tuesday, August 27, 2024): 10:00 AM or 4:00 PM (local time)Recommended hashtags to optimize for current marketing and cultural trends:#LinkedInStrategy2024#ProfessionalGrowth#DigitalNetworking#CareerDevelopment#BusinessTrends#WorkplaceEvolution#AI4Business#SustainableLeadership#DiversityInTech#FutureOfWorkArticle Structure:

1. IntroductionImportance of timing in LinkedIn postingOverview of 2024 trends
2. Best Overall Times to PostWeekday focus (Tuesday-Thursday)Peak hours (10 AM - 12 PM, 2 PM - 4 PM)
3. Day-by-Day BreakdownDetailed analysis for each day of the weekHighlight Tuesday and Wednesday as top performers
4. Content Type ConsiderationsVideo as top performerEffectiveness of photos and document carousels
5. Industry-Specific InsightsB2B vs B2C timing differencesNiche market considerations
6. Global Audience StrategiesTime zone managementCultural considerations in posting times
7. Tools and Techniques for OptimizationUsing LinkedIn analyticsScheduling tools recommendations
8. Adapting to Changing TrendsImportance of flexibilityMonitoring algorithm updates
9. ConclusionRecap of key pointsEncouragement for experimentation and analysis
10. Call-to-ActionInvite readers to share their experiencesPromote discussion in comments

This structure provides a comprehensive guide that covers all major aspects of optimal LinkedIn posting times while incorporating current trends and best practices for 2024.

NEXT PROMPT

What is the platform such as HubSpot, ClickFunnels,MailChimp, GoDaddy, etc that best allow an entrepreneur or business to utilize AI from the ease of use of a complete and comprehensive marketing, branding and business plan. What platforms would the average human be able to best work with and what would the platform that the above average marketer would best utilize?

NEXT PERPLEXITY ANSWER

Answer

Based on the information provided and considering the needs of both average users and more advanced marketers, here are some recommendations for comprehensive marketing platforms that incorporate AI capabilities:For the average entrepreneur or small business owner:

1. HubSpot HubSpot stands out as an excellent all-in-one platform for entrepreneurs and small businesses. It offers:

• User-friendly interface suitable for those with limited technical expertise
• Comprehensive suite of tools covering marketing, sales, and customer service
• AI-powered features for content creation, email marketing, and customer insights
• Scalability to grow with your business
• Extensive educational resources and support

HubSpot's AI Marketing Hub provides automated campaign development and tracking, making it accessible for users with varying levels of marketing experience.For the above-average marketer:

1. Salesforce Marketing Cloud Salesforce offers a more advanced platform suitable for experienced marketers:

• Powerful AI capabilities through Einstein AI
• Extensive customization options
• Advanced analytics and reporting
• Robust integration with other business systems
• Suitable for larger businesses or those with complex marketing needs

1. Adobe Experience Cloud Adobe's platform is ideal for marketers looking for advanced AI-driven capabilities:

• Sophisticated AI tools for personalization and predictive analytics
• Comprehensive suite of creative and marketing tools
• Advanced data management and analysis capabilities
• Ideal for businesses with significant digital content needs

Both of these platforms offer more advanced features and customization options that experienced marketers can leverage to create sophisticated, AI-driven marketing strategies.For businesses looking for a middle ground:MailChimp has evolved beyond just email marketing and now offers a range of AI-powered features suitable for growing businesses. It provides:

• Email marketing automation
• Customer journey mapping
• Basic website building tools
• Integration with e-commerce platforms
• AI-powered content optimization and personalization

MailChimp strikes a balance between ease of use and advanced features, making it suitable for businesses that have outgrown basic tools but aren't ready for enterprise-level solutions.When choosing a platform, consider factors such as:

1. Your current technical skills and resources
2. The size and complexity of your business
3. Your budget
4. Specific marketing needs (e.g., e-commerce, B2B, content marketing)
5. Growth plans and scalability requirements

Remember, the best platform is one that aligns with your specific business needs, technical capabilities, and growth objectives. It's often beneficial to start with a platform that offers room for growth, allowing you to expand your use of AI and other advanced features as your skills and business needs evolve.

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