How to take your idea to the next level

When focused on a creative idea, it's easy to forget to experiment and explore alternative paths. These explorations can open up new creative dialogues and perspectives, elevating your design.

But how do we encourage ourselves to look at a design from a new angle?

Experiment with Scale

Playing with scale is a powerful way to make a design visually striking...

Enlarging Key Elements

Focusing on enlarging a single element can draw attention to the most important part of your design. This technique can create a dramatic visual impact and guide viewers' attention precisely where you want it.

Create Dynamic Relationships

By playing with the size of different elements within your design, you can create dynamic relationships between them. For instance, a large central image juxtaposed with smaller text or graphic elements can create a sense of depth and hierarchy. This adds visual interest and helps communicate your message more effectively by emphasising certain parts over others.

Use Cropping to Focus Attention

Cropping elements of your design is another way to experiment with scale. By showing only a portion of a larger image or object, you can create intrigue and draw viewers in, making them curious about the whole.

Explore Angles and Perspectives

Altering the orientation and viewpoint of your design elements, you can create dynamic, engaging visuals that capture attention by…

Rotating Elements for Visual Impact

Rotating elements by 45 or 90 degrees can dramatically change the look and feel of your design. This simple adjustment can transform a flat, static image into something more dynamic and visually engaging.

Create Forced Perspectives

Forced perspective is a technique that manipulates our visual perception to make objects appear larger, smaller, closer, or farther away than they are. By using forced perspective, you can add depth and dimension to a flat image, making it more intriguing and lifelike.?

Layering Effects for Depth

Layering elements can add depth and complexity to your design. Positioning elements at different angles and overlapping them creates a multi-dimensional effect that draws viewers in.

Think Outside the Box – Go to the Moon!

Not literally, of course!

Thinking beyond the boundaries of the brief can inject fresh perspectives into your work. Practical limitations can stifle creativity, so indulge in wild ideas.

Ask yourself, "Wouldn't it be great if we could…?"

Even if the idea seems outlandish, like taking your store to the moon, it can spark a conversation that grounds the concept in reality. For instance, consider a social media post featuring your store on the moon, projection mapping, or an exterior building wrap inspired by lunar landscapes.

By breaking away from conventional thinking and embracing playful experimentation, you can elevate your design to new heights.