How To Take Your Accounting Practice Into Future? (2019)

A lot of accounting practices have already started the process of adapting to the future. Mostly in the realm of technology – cloud accounting, accounting apps and the like are becoming more mainstream.

The area where very few practice owners have dared to innovate is marketing and sales. Now I am definitely not talking about chat bots or anything like that – that just a good way to lose all your clients/prospects respect and sink your entire business!

Innovating in your marketing doesn’t need to be radical or controversial. Begin with small steps and measure your results to see how you can improve. Start with social media platforms like LinkedIn and Facebook.

No paid ads! Only organic marketing to begin with. You first need a proof of concept before you can use money to scale that concept. This is very important because I am hearing more and more of accountants that ran paid ads and lost ALL of their money!

Do not touch paid ads until you have a proof of concept. When you decide to scale with ads don’t do it yourself unless you are an expert! These platforms use complex algorithms that you first need to understand in-depth, before you can run ads yourself.

Now you’re asking – what is this proof of concept and how do I get it?

The first step in any marketing campaign is to select a target market/Niche. Once you have targeted a specific group of people with a specific problem that you can solve – you start targeting them with direct outreach.

Direct outreach is just a way of saying message those people and ask them if you can solve that problem for them (Pitching your offer). If you get no response from that after like 100 messages (You need to improve measure results and improve after each 100 messages sent), you know that either they do not have the problem or they are not interested in solving it.

Let’s say you are getting responses and people that are interested, but you are still not signing up more clients – you are either very bad at selling or those prospects do not like your offer. It is not your price; it is never your price!

If you offer provides value above and beyond the price – it is not the price. Stop trying to undercut your competitors by offering a lower price, start improving your offer that you can price it whatever you want and people will still buy.

A lot of accountants are constantly asking me how they should price their services. Do not price per hour, Price according to the value that you provide. If you provide R20 000 value you can price R5 000, if you provide R100 000 value you can charge between R25 000-R30 000. Never compete on price, you will end up cutting your own throat, overworked and underpaid.

On the other hand, if your offer gets an extra few clients then you have a proof of concept. As easy as that, all you need to do is create an irresistible offer for your niche and test it on something like LinkedIn. Without a single Rand on advertising you can test your offer, get a few more clients to sign up and have a clear idea of how to scale that offer to your entire niche.

If you are thinking that this is too simple to be true and there is no way that you can get clients without spending money on advertising – I challenge you to try our course that teaches this in detail on how to get clients on LinkedIn.

If you do not get a single client in 60 days using this course and implementing everything we teach you. We will give you all your money back, this is exclusively for our first 2 weeks of promotion ends 21st of September. The discount from R8 000 to R4 999 also ends on the 21st of September.

Use the following link to buy our New(2019) LinkedIn Short Course: https://bit.ly/2k52Vvm

Or check out our Free Case Study Video: https://bit.ly/2YNhAKW