How To Take The Pain Out Of Selling – The “NEW” Mindset for Selling In The New Economy

If you are new to selling or you’re a seasoned business owner or sales professional, then you know first-hand that selling in this new economy can be painful – if you’re doing it the old way. Sales rejection, playing the numbers game and chasing prospects are still prevalent ideas handed down to us from the old traditional sales gurus.

If you flick through the pages of business magazines and sales training material, you will find a constant flow of messages like, ‘Focus on closing the sale’; ‘Overcome objections’; ‘Be relentless’; ‘Accept rejection as a normal part of selling’; ‘Use persuasion to get useful information about your prospects’; and ‘Chase the sale’.

In short, get the sale at the expense of the human relationship.

For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling – move away from the hidden agenda of focusing on making the sale.

When you do this, a new world opens for you. In other words, when you stop “selling” and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless.?

No Trust, No Sale?

When there’s no common ground between you and the person you are selling to, when there’s no connection, trust simply can’t be created. And this is why people don’t trust those who are selling something.?

Even putting aside from the experience of rejection, selling can be painful for another reason … when you use old school selling techniques you can feel your integrity being compromised. You can feel the lack of respect from the people you’re talking to, and you may even think they’re right to include you in the negative “salesperson” stereotype.?

Your intentions may be genuine, but the language you are using, the questions you’re asking, and the entire approach you’re taking is inadvertently triggering a lack of trust that makes it almost impossible to recover from because you’re only focused on you and your goals.?

Creating Authentic Relationships, Selling Without Fear?

Here’s the good news: there is a new way to sell that allows you to be your authentic self without having to compromise your personal integrity.?

This new way of selling allows you to truly connect with people by being your natural self. And you can do it completely without fear of rejection. And the person on the other end of the phone (or across the table) will naturally trust you and actually want to tell you the truth.?

It all starts with shifting your sales mindset.?

Getting to the Truth is What Brings You More Sales?

You’ll need to be open to a new mindset that allows you to focus on creating trust first, before focusing on the sale. The first thing you’ll need to do to “unlock the game” of selling and break the cycle of distrust is to stop focusing on making the sale.?

Huh? How can that be you ask? Key mindset shift: Focusing on the truth instead ironically creates more sales because you’ve created real trust with your prospective clients or customers. Stated again even more clearly: Your NEW GOAL is to find the truth (as to whether or not there is a potential for a sale between you and your prospect). Finding out if there is a fit between you and them is the pre-requisite to creating an open and trusting two-way dialogue.?

Unlock The Game?, a new sales mindset that overturns the notion of selling as we know it today. His personal insights on how to build trust between buyers and sellers continues to break new ground. Thousands of Business Owners worldwide have been transformed by his trust-based sales approach. Get access to the Free Masterclass at: www.UnlockTheGame.com/Video and subscribe to this podcast or to be a guest on the show, visit www.UnlockTheGame.com/Podcast?