How to Take over a Failing Campaign

Not meeting your ROAS target??

When the ROAS you’re getting is lower than your target, it might be a sign that your campaign is failing.?

Once this happens, the algorithm will restrict spending to avoid wasting money on clicks unlikely to result in conversions.?

“But isn’t that good for my business since it’s protecting me from wasting spend?”?

Sure, it might be a practical approach to save money.?

However, the problem occurs when your campaign’s ability to generate new demand and attract new customers is limited.?

If you cannot spend more, you’ll miss out on opportunities to reach a wider audience and drive more conversions…even if those conversions have a lower ROAS.?

So, how do you allow your campaign to spend more freely and focus on generating new audiences…

…rather than just showing ads to users who are already interested (and will convert anyway)?

This video shows you the strategy we use to take over a failing campaign.

Discover how to improve your campaign performance, avoid over-optimization, and generate new traffic for long-term business growth.?