How to Take a More Goal-Oriented Approach to Marketing Data

Even brands the size of Airbnb need to optimize their marketing spend.

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So, by targeting travelers who were most likely to book stays, they would do much better than using a broad, untargeted advertising approach.

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To identify that they need to define that their main goal is to Increase booking rates while reducing cost per acquisition (CPA).

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While at the same time leverage machine learning models to predict which users were most likely to book a property based on browsing history, search patterns, and previous bookings.

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And finally, personalize their marketing using strategic email campaigns, retargeting ads, and optimized search ads based on user intent signals.

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If your marketing is not getting you the intended outcome, book a meeting by calling us on seosouq.com today.