??How to Take L&D From a Cost Center to a Revenue Generator

??How to Take L&D From a Cost Center to a Revenue Generator

Welcome to the March 2025 edition of the Learning Leader Ladder!

Downsizing often brings workforce reductions and budget cuts — and too often, learning and development (L&D) is seen as an easy place to trim costs.

But cutting training isn’t a short-term fix; it can have long-term consequences that organizations fail to recognize. As L&D professionals, you know the value of training. Now, it’s time to make sure your stakeholders do, too.

In this edition, we’re exploring how to maximize impact with limited resources and effectively demonstrate the critical role of training — even in times of uncertainty.


Key Points:

  • Use what already exists by leveraging artificial intelligence (AI) and exploring free resources listed below.
  • Maximize your resources by conducting a needs assessment, establishing clear learning objectives and measuring the impact of your training initiatives.
  • Discover the skills you need to prove the value of training and make the business case to stakeholders.
  • L&D is increasingly being leveraged as a key business driver. Learning leaders don’t just support organizations through change: They drive transformation.
  • Many L&D professionals miss out on available budget because they don’t know how to ask.


Work Smarter: Leverage AI and Free Resources

You don't have to reinvent the wheel. Countless free tools and resources are only a click away, from webinars to templates and job aids, articles and so much more. AI tools, in particular, can save time by streamlining tasks like content creation, engagement strategies and data analysis.

Here are some of our favorite free resources:

?? AI Use Cases: Discover ways to use AI for content creation, assessments and coaching.

?? Job Aids & Templates: Frameworks for strategic alignment, leadership, content development and more.

?? Guides & Infographics: Explore various training insights designed to give you digestible and actionable tips.

?? E-Books: Gain insights on various topics including performance management, cybersecurity training, strategic planning and more.


Limited Resources? Meet Unlimited Support.

With so many AI platforms out there, wouldn’t it be great to have one built just for L&D? Meet Tia, the Training Industry AI Agent — your go-to for expert insights, research and practical solutions. Training Industry Membership gives you exclusive access to Tia and the resources you need to do more with less.

Don’t miss out — join today and put Tia to work for you!


Plan with Purpose: Maximize Your Limited Resources

Some words of advice: Don’t panic! Own your role and plan, plan, plan. Your training should be purposeful and targeted. Time is one of the most limited resources, so spend it where it matters most. Build your plan around available resources and make strategic alignment the foundation.

3 Ways to Plan Effectively:

  • Conduct a Needs Assessment: Confirm training is even the right solution and prioritize programs with the highest potential for business impact. Identify key skills, business outcomes, optimal modalities and necessary resources.
  • Establish Clear Learning Objectives: Set specific objectives that directly support organizational goals. Engage stakeholders early to establish priorities and ensure alignment.
  • Measure the Impact: Define key performance indicators (KPIs) to track effectiveness and demonstrate business value. It can feel overwhelming to measure and regularly update content, but start by identifying the story you'd like to tell, target the easy metrics before advanced metrics, and continuously communicate with stakeholders.

[Bonus Tip] Reinforce Learning: For lasting impact, reinforcement activities are paramount. Pick your highest impact programs and make sure you have at least small follow-ups to help solidify learning, keep skills top of mind and maximize their effectiveness. Additionally, you can leverage resources beyond your training function — managers play a crucial role in learning transfer. Providing them with a simple guide on how to support and reinforce learning is a cost-effective way to strengthen retention.

Proving Training’s Value: Making the Business Case

L&D is an investment in business success, but how do you communicate that? Speak the language of your stakeholders and tell your training story with data. Showing training’s?impact can help make a difference when stakeholders are allocating resources.?

Skills to Build:

  • Translate learning metrics into business impact.

For example, when looking at training completion rates and engagement scores means “Employees who completed our leadership development program had a 20% lower turnover rate, reducing hiring costs by $X.”

  • Present data in a way that drives decision-making.
  • Anticipate and address resistance to training initiatives.
  • Align training solutions with organizational challenges.
  • Keep an open line of communication with stakeholders.

You Need Professional Development Too

You should feel empowered to advocate for your own professional development. After all, learning leaders are essential to driving business transformation. Yet, many L&D professionals miss out on available budgets simply because they don’t know how to ask.

When resources are tight, securing professional development can feel like an uphill battle. You’re already finding ways to do more with less, ensuring your learners get the development they need. But your growth matters, too. Optimizing training strategies and driving business impact doesn’t happen without continuous learning. If you need development, demonstrating how it enhances your training initiatives — and ultimately business outcomes — is key to gaining buy-in. Don’t be afraid to ask for the development you need (and deserve). It’s a powerful way to reinforce your commitment to advancing your own L&D skill set—and ultimately making a greater impact as a leader.

Start the Conversation for Professional Development.

A Positive Outlook

Despite today’s challenges with organizational changes, the reality is that your role is essential and will continue to be essential. In fact, workforce development manager (i.e., L&D manager) ranks as the No. 4 fastest-growing job in the U.S. according to LinkedIn research. In times of limited resources, training is a critical lever for ensuring business process efficiency and impact.

You were built for this. Your role isn’t just about delivering training — it’s about creating real organizational change.

Even when resources are limited, training isn’t a cost to cut: It’s a strategy to strengthen. The organizations that continue to invest in learning, even in challenging times, are the ones that emerge stronger, more agile and better prepared for the future.

Your work matters. Keep driving change!

Training Industry, Inc.


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Amy DuVernet, Ph.D., CPTM

L&D Leader | Experienced Industrial-Organizational Psychologist | Passionate about Pairing Learning Science with Practical Application

4 天前

This is such an important conversation! L&D isn’t a cost—it’s a business driver. When budgets are cut, it’s even more critical to prioritize training efforts around the initiatives that drive the biggest impact. Clearly demonstrating (and marketing) their value to stakeholders and decision-makers can help to ensure L&D remains a strategic priority.

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