How to take advantage of the New Features of WhatsApp and Meta for your Company

WhatsApp and Meta are revolutionising Corporate Communication with new features. Here are the latest innovations that improve your entire Customer Journey: from Marketing to Sales to Support. ??

1. Optimised Marketing Messages: With the integration of Ads Manager, companies can send targeted messages using Artificial Intelligence. ?? This makes it possible to reach the right customers at the right time, optimising the effectiveness of advertising campaigns. At Spoki, we have already implemented this feature that allows you to achieve extraordinary results such as an average increase in Sales of 30%, Open Rate of up to 98%, Cart Recovery of up to 40% and Customer Satisfaction of up to 100%. Find out how they achieved these results here. ??
2. Conversions API: The new Conversions API allows companies to monitor and optimise campaigns on WhatsApp in real time. This tool provides valuable data on conversions, helping to improve marketing decisions. ?? With Spoki, you can see which communications are helping you reach your company's goals through different tools.
3. Virtual Assistants with Artificial Intelligence Chatbots: WhatsApp introduces AI-based virtual assistants to improve customer service. ?????? These assistants handle common queries and provide quick and accurate answers, freeing up human staff time that can be diverted to more value-added activities. At Spoki, +1.500 customers are already using AI Chatbots to automate their communications, in terms of Marketing, Sales and Support. ??
4. Calls on WhatsApp Business: WhatsApp Business now supports voice and video calls, allowing businesses to communicate directly and personally with customers. ??? This feature is perfect for handling complex requests or discussing specific details that require more direct and rapid communication. In addition, businesses will be able to offer customers the option to call quickly for assistance, dramatically improving customer satisfaction.
5. WhatsApp Flows: WhatsApp Flows allows companies to create advanced user experiences within chats. It will be easier for customers to perform a range of tasks, such as booking appointments, subscribing to newsletters, getting quotes, registering for events and collecting new leads all directly within WhatsApp. ?? Spoki, in partnership with Active Campaign, realised the absolute CRM, capable of making every interaction between the company and its customer two-way. Learn more here about how Spoki - ActiveCampaign could accelerate your business results.
6. How to Create Click-to-WhatsApp Ads: WhatsApp has launched a new feature called ‘Click-to-WhatsApp Ads’ for businesses. This tool allows you to create Facebook and Instagram ads that lead directly to the chat on WhatsApp. It is useful for turning social media followers into active customers. ? This increases the chances of conversion and optimises advertising campaigns. Taking advantage of this innovation, in Spoki we have introduced new features such as the Catologue Link, the integration of the Meta catalogue in Spoki, with which you show your products directly in the chat, allowing customers to choose and order the ones they prefer, or to ask for more information, all without leaving the conversation. Payment is done directly on WhatsApp, through Spoki's integration with PayPal, creating a conversational commerce experience that takes your company into the future. ??

The new features of WhatsApp and Meta are a big step forward for companies that want to improve communication and marketing. Advanced tools such as artificial intelligence, the Conversions API and official verification offer unprecedented opportunities to interact with customers in a more effective and personalised way.

In the next Newsletter, we will discuss how you can leverage these innovations to maximise your Company's sales during Q4 and Black Month with Spoki and WhatsApp.

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