How to tackle your biggest social media challenges
Melanie Johnson
Digital Marketing Strategist | Social Media Trainer | Email Marketing Strategy | Working in partnership with you and your business to create realistic strategies that drive conversations offline and into your business.
Last month, I carried out a survey to find out (amongst other things) what your biggest challenges were regarding social media.
The results are in, and the top challenges were:?
??Audience growth
?Time
??Self-promotion & consistency (were joint third)
Isn't it nice to know you aren't alone??
One of the other things the survey identified was that 65% of you do not have a social media strategy or plan in place (something which definitely helps with all of these challenges!
So, the subject of this month's newsletter is:
How to tackle your top social media challenges, including:
Tips for Audience Growth
It's no secret that audience growth is difficult for most small businesses - social media is a crowded space, and it's hard to stand out.
Don't worry. There are a few things you can do to support organic growth!
Remember that whilst audience growth is important - it's also essential to nurture the audience you have. After all, most of us can only manage a few clients at a time.??
How to manage your time on social media
Love it or hate all that marketing to promote your business can feel like a huge time sap. So planning and prioritising is essential.
There are many ways to save time when it comes to creating social media content and spending less time scrolling on the platforms.?
How to lose the ick about self-promotion
Let's face it - no one likes promoting themselves on social media or feeling like they are blowing their own trumpet.
But the truth is that you and your team are the thing that stands out most about your business, so you will need to utilise these things to help you stand out from your competition. Here are a few tips to help you:
How to stay consistent
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Being consistent is vital when it comes to marketing your business. That's not just about showing up; it's also about the language you use and, the messages you promote and your overall brand.?
You may feel like you are always talking about the same thing because you live and breathe it- but it's different for your audience, who need consistently reminding who you are and what you do!
Being consistent is closely linked to the issue of time and planning, but there are a few additional things you should think about:
How will having a strategy and plan in place help you to overcome this?
All these challenges are interconnected and feedback to one thing. The need for a practical and realistic strategy that is unique to your business can be measured and that you can actually stick to.?
Laying a solid foundation for your social media marketing will help you to:
Want some help?
If you are still sitting there scratching your head about social media but know you need to get organised for 2024, then I would love to see how I can help. I have availability to work with you in the following ways:
Review service: A complete review of your social media activity, profiles and what's really going on in the background to help you get rid of the brain fog and focus on what's actually working. You'll get hints, tips and a plan of things you can action straight away.
Clarity Sessions: Want to get really clear on your social media messaging and develop an actionable plan? In this two-hour session, we will identify what you need to say to stand out on social media and develop a clear and actionable plan.
Training: I have a variety of training packages designed with your business in mind. Sessions are entirely bespoke, with a focus on helping you to develop and implement an effective social media strategy.
Strategy and consultancy: Bespoke project-based and monthly services. I will develop and implement the strategy for you so you don't have to.?
You can visit my website to find out more: www.thesussexsocial.co.uk
About Me...
I'm Mel, a Social media and email marketing strategist, consultant and trainer. I am passionate about helping businesses develop and implement social media strategies that fit with the time, money and resources available.
And that is realistic for them and relevant to their target audience.
I'm also a small business owner and mum to two gorgeous kids - so I know all too well the challenges we face!
If you would like to find out more about how I can help you navigate the murky world of social media, then do send me a DM or email me at [email protected], and we can chat.
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I hope these tips were helpful.
Mel x