How to Systematize Your Website to Turn Prospects into Leads

LAY THE FOUNDATION FOR YOUR PROSPECTS TO TAKE ACTION

Your website is typically the first place your prospects will find out more about you and your services. They should have a ‘deep dive’ experience in getting to understand these two elements: 1.) Who you are and 2.) How you are uniquely qualified to help them.

Systematizing your website is a matter of ‘laying the foundation.’ It’s pretty much a one-time process, though you should update your site with new or updated new content on a regular basis (monthly/ quarterly/annually).

When I first started my business in 2009, I wholeheartedly believed that if I built my website people would ‘flock’ to it. But that was not the case at all. Over the years I discovered that I needed to do some specific things to DRIVE people to my website. I will be covering some of the steps I took to drive traffic TO my site in future posts, but first, I want to share about the elements and features that I suggest to include on your website to inspire curiosity, engagement, and most important—a desire to work with you.

I will also share with you my perspective and how having (or not having) these elements have made a difference in my business, and for the clients I have worked with.

The one element I suggest NOT to have on your site…

Pricing/Rates. If you’re a service provider, as opposed to selling a product, I suggest that you do not feature your pricing on your website. And here’s why…

If your prices are what someone considers to be too low, they may not have enough faith that you would be the one to help them. On the other hand, if your pricing options are what a person would consider too high, they may wonder why you have the ‘nerve’ to charge such rates. Either way, it’s a lose-lose scenario. I’m going to share with you in the next sections what you can incorporate into your site to inspire their curiosity to speak with you first, and THEN get your rates.

When people go to your website, one of the first things they are going to look for is your pricing. That’s usually the critical decision-making factor which will determine whether they want to take any further action. So if they find your pricing, one way or the other, affordable or expensive, they’re probably clicking off your site right then and there. The truth of the matter is you’ll never know that they were even ON your site, and you’ll never be able to surmise why they left or that they were ever there in the first place.

Click here for the elements I suggest SHOULD be on your website...