How to Switch from a Service to a Product in 8 Simple Steps

When it comes to delivering a service that your customer wants to buy, it may come down to how you package it. When that service can be bundled into a solution, then consider how it could be “productized.”

Remember, customers want to “hire” a product to do a job, or, as legendary Harvard Business School marketing professor Theodore Levitt put it,

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

In this eBook, you’ll learn:

• The 8-step approach to productizing a service
• Why most attempts to productize fail the first time around
• The biggest obstacle most owners face when productizing (and how to overcome it)

eBook: How to Productize Your Service in 8 Simple Steps

I can’t wait to hear your thoughts about turning a service into a product. So, direct message me in LinkedIn and let’s chat.

In gratitude,

Julie