How sustainable is Influencer Marketing in Mauritius?

By now, we all know the power of influencers on social media - from MrBeast's #teamtrees raising more than $20M in less than 2 months from followers all over the world, to the infamous Kardashian endorsed hair growth gummy bears. The audiences today resonate most with people they follow on social media platforms. But how do we make influencer marketing a reality in Mauritius? Mauritius, being a place where the most influential personalities online still fall under the micro-influencer category, how do we translate an excellent international business model into a Mauritian reality?

The following are 6 essential strategies to build sustainable influencer marketing ad campaigns in Mauritius.

1. Understanding Engagement Rates

Engagement rate is the percentage of an influencer's audience that interact with their content. It is the best indicator of the success of a content-creator and some would even say, the basis of what brings them on social media. It is a measure of whether the influencer's call to action, style/aesthetic and posts resonate with their followers.

2. Finding an Influencer's niche market

While there are substantial debates on how multi-faceted an influencer's life and subsequently account can be, it is imperative for them to understand what makes their audience come again and again to their feed. Knowing this helps the influencer monetise their vision and associate themselves only to those brands that follow the same values as they do. It is very easy to fall into the trappings of big-budgeted ad campaigns but if the products do not align with an influencer's existing audience, then it can create inauthenticity and thus result into a loss of followers.

3. Influencers Attending Events

While media coverage of events such as product launches are important, it is also quite necessary for the influencers in the ad campaign to attend these events to further boost its awareness on social media. Events are also great at fostering influencer relationships by helping them network with influential people.

4. Enabling Instagram Takeovers

Trusting an influencer with a brand's social media account is the best way for the brand to not only reach a wider audience but also empower the influencer by trusting them to create what they create best - an entertaining way to promoting a message.

5. Long-term partnerships/Ambassador programs

It is very important to see the longevity of an influencer from the start. If the influencer follows the same values as the brand, attracts the right target market and is the ideal face for the brand, then a long-term partnership is the next step forward. It shows a deeper connection than just advertising.

6. Teaching aspiring content creators how to become influencers

Well established influencers in Mauritius have the opportunity to teach aspiring content-creators how to engage better with their audience, follow the Instagram algorithm and maintain a level of authenticity and relatability that is needed in this dynamic and evolving market.

Following these strategies benefit both brands and influencers in such a way that a long-term and sustainable existence of influencer marketing is viable in Mauritius. KonekTwa is a platform that believes in each of these strategies and helps its clients create better social media ad campaigns by its implementation.

To know more about the services provided by KonekTwa, feel free to check out our website

Leave a comment if you believe sustainability and authenticity are two key factors that determine the success in this industry.