How To Survive And Thrive In A Google Helpful Content World | 5 Highlights You May Have Missed At Content Marketing World | + More!
Neal ?? Schaffer
Helping SMBs Scale w/ Digital Marketing | Fractional CMO | Global Speaker | 6X Author [Digital Threads, Maximizing LinkedIn for Business Growth, Age of Influence] | University Educator | Fluent in Japanese and Mandarin
Here is my recommended content for the week!
My Latest YouTube Video
Why Your Business Needs AI Chatbots: Advantages And Examples
In this video, we explore the advantages of using AI chatbots for your business's customer service needs. With the technology improving rapidly, AI chatbots can provide quicker and more efficient responses to customer inquiries, freeing up your team to focus on more complex issues. We'll share examples of where it makes sense to use AI chatbots, including e-commerce, banking, and healthcare. By implementing AI chatbots, you can improve customer satisfaction, reduce response times, and ultimately increase revenue. Whether you're a small business or a large enterprise, this video will provide valuable insights into the power of AI chatbots. Tune in to learn more!
Your Digital Marketing Coach Podcast
EPISODE 339: Building A Content Fortress: How To Attract The Right Customers And Boost Conversion Rates With Martin Huntbach And Lyndsay Cambridge
Get ready to learn how to attract your ideal customers and repel the ones that don't fit with your business goals. Join us as we chat with Martin Huntbach and Lyndsay Cambridge, the masterminds behind the game-changing book and strategy called "Content Fortress." They share their amazing journey from web designers to content marketing strategists and spill the beans on creating content that sets boundaries, builds trust, and filters out clients who aren't a good match. We also dive into the benefits of structure and process in content creation, educating customers through content, and the fascinating world of AI in content strategy. Get ready to redefine your content marketing strategy like never before!
A.I. Marketing
Have you ever tried ChatGPT? It's an AI content generator that can answer your questions based on your instructions. But did you know that there are many other AI generators out there, each with their own unique features and capabilities? It's not just about the output quality, but also the formats and languages they support. Let me be your guide as we explore some of the top AI content generators available, their key features, and how to choose the right one for your brand. Get ready to maximize your content creation with AI!
Artificial Intelligence as a Service (AIaaS) is a super convenient way for businesses to get their hands on powerful AI tools without the hassle of building them themselves. Instead of spending time and money on developing custom AI solutions, companies can just use pre-built AI services and APIs. This means that even small teams with limited resources can access advanced AI technology that was once exclusive to big tech companies. Let’s dive into what AIaaS is, the different types available, the perks and roadblocks, top vendors, and how to figure out if your team should give it a go. Let's get started!
Recommended Tool For The Week
Push a button, and post on all socials. Social media, content marketing, and copywriting - using AI. It's like having ChatGPT, Canva, and Hootsuite at your fingertips.
Social Media Marketing
Ever wondered just how many people are double-tapping that Instagram post you published right now? Or how many tweets are flying across the Twitterverse this very second? Or how many snaps are lighting up screens on Snapchat? Or perhaps you’re wondering which platform has the highest brand engagement rate? If your curiosity is tingling, you’re in the right place. Welcome to the ultimate list of 500+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2023.
eCommerce platforms can drive significant growth by leveraging the immense power of social media. This not only amplifies brand visibility but also nurtures meaningful customer engagements, leading to conversions. The main mistake of most brands: not being aggressive enough. In order to fix that, we have a strategy framework that you can implement.
Remember the good old days when each social media platform had its own unique vibe? We had to create custom content for each one, no shortcuts allowed. Instagram was all about those envy-inducing curated images, while Twitter served up real-time, bite-sized insights. Facebook was dependable for ads, like a trusty margarita pizza. And YouTube was where we went for longer videos. Then TikTok came along and changed everything. Now, all these platforms are jumping on the short-form vertical video bandwagon. It's not just about copying TikTok, it's a complete sameification of these platforms. Times sure have changed!
Digital First Mastermind Community
Have a question or need some help with your digital or social media marketing? Join my mastermind! Click here or on the image above for more details!
领英推荐
Instagram Marketing
In 2023, you can't afford to ignore Instagram hacks. The digital world is moving fast, and businesses need to stay relevant on this platform with over 2 billion users. Here's a mind-blowing stat: a whopping 90% of users follow at least one business! So, it's high time you adapt and innovate. Don’t miss out on the top 10 Instagram tips that'll give your business a real edge this year!
Search engine optimization (SEO) techniques help your content rank higher on Google, Bing, and Yahoo. But they can also help your Instagram profile appear higher in the app’s search results. Let’s look at how Instagram ranks profiles and content. Plus, we’ll walk through six ways to boost your overall visibility on the platform.
Carousels on Instagram have been around since 2017, but it wasn't until recently that they became a powerful tool for businesses. Back in 2017, only 3-4% of content on Instagram was carousels. Now, they make up almost 20% of all posts! And with Instagram finally allowing third-party tools to auto-publish multiple image posts, their popularity is bound to keep growing. Get on board with this trend!
Content Marketing
Are you feeling frustrated with your content strategy? Don't worry, you're not alone. It's surprising that only 57% of businesses have a content marketing strategy in place. And even those who do often struggle to connect with their audience. But here's the good news: mastering content marketing is simpler than you think. In this article, we'll share 7 essential tips to help you create engaging content that your audience will love. Plus, we've got a bonus tip for you at the end!
“Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team,” says CMI Chief Strategy Advisor Robert Rose. Now, content marketing creates a full-scale media operation inside marketing. But for that to happen, businesses must recognize the changing roles and responsibilities traditional marketers now must perform. Content marketing isn’t their side job or “when-you-have-time” activity. Content is a core piece of the business strategy. And with that, let’s turn to five highlights from the CMWorld stages.
Content marketing has evolved beyond the basic best practices of the past. Nowadays, the most successful content marketers are using a mix of marketing channels and pumping out loads of top-notch content. And guess what? AI is now a secret weapon for scaling content and adding a personal touch through personal branding and user-generated content. But here's the thing: building a brand takes more than just one viral video or campaign. That's why we're going to dive into the best content marketing examples from the past year and break down the strategies behind these super-successful brands.
Influencer Marketing
Influencer marketing is a big deal these days, and more and more businesses are joining in. Even small brands are seeing growth by getting influencers to introduce them to customers on social media. Plus, some influencers are already interested in certain brands. So how do you make it work? Well, it starts with activating those influencer relationships. It's all about building a healthy connection, ensuring the content aligns with everyone's standards and goals.
Instagram Reels will be used by 62.2% of marketers in 2025, putting it in line with Facebook. Our July forecast shows Instagram will be used by 97.6% of US marketers in 2023 due to its diverse content formats, extensive creator tools, and large audience. Marketers can better engage audiences by running influencer marketing campaigns across various social channels. Pushing content across channels to take a video-first (rather than platform-first) approach can assure marketers are meeting audiences on TikTok, Instagram, YouTube, and beyond.
Influencer marketing isn't just for consumer brands anymore. Did you know that 93% of business-to-business marketers are planning to use influencers more? In fact, 76% of B2B marketers are already using influencers in their strategies. According to Ogilvy's Influencing Business Global Report, B2B influencer campaigns have a bigger impact on marketing performance compared to brand-only marketing. This report interviewed 550 chief marketing officers and found that B2B influencers excel at creating personalized messages that increase brand consideration and customer acquisition.
Search Engine Optimization
Google's September 2023 helpful content update started rolling out on September 14 and finished on September 28. And let me tell you, it made a big impact! Websites were hit hard, with some reporting traffic drops from 10% to a whopping 70%. The fallout was so bad that companies even had to lay off employees. Google's goal with this update is to prioritize helpful, reliable, people-focused content. They've provided guidance for affected site owners to self-assess their content. Unfortunately, Google has made it clear that there's no rolling back this update. It's here to stay. So, what exactly happened? What did this update target, and how do we distinguish between helpful and non-helpful content? Let's find out!
Google launches "SEO Made Easy" YouTube series, providing practical tips to optimize websites for better search engine performance. The first episode focuses on using structured data to customize site names in Google's search results. The series is aimed at both beginners and experienced website owners.
LinkedIn Marketing
LinkedIn has just released a cool new tool called Accelerate. It uses AI to make ad creation a breeze. With this feature, advertisers can create optimized campaigns in under five minutes using Campaign Manager. Talk about saving time and resources! The best part is that Accelerate also provides data-driven insights and optimization to boost ad performance. So, you can create more effective and targeted campaigns, and get a better return on investment. Pretty awesome, right?
LinkedIn introduces AI-powered tools, including Recruiter 2024 and AI-assisted coaching on LinkedIn Learning. The Recruiter 2024 tool aims to streamline recruitment, while AI coaching provides personalized learning. These new tools are in a pilot phase, with plans for a broader rollout.
Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.
Warm regards,
Empowering Veterans through Purpose and Entrepreneurship | Host of The Strategic Veteran Podcast | Founder of The Stronghold Community
1 年Cool stuff, Neal! AI and YouTube in business - mind blown. Bring on the podcast and that recommended content.