How To Survive in Business During a Crisis

As entrepreneurs, there will be times when the unexpected strikes. This will test the strength of our business as well as our ability to recover. I’ve been through my share of challenging times, and I’ve learned that a crisis can become a turning point. It’s not just about survival, it’s about creating opportunities for growth in the face of adversity.

One of the most effective moves you can make is to seek counsel from your mentors. Over the years, I’ve relied on financial, legal, and strategic mentors who’ve guided me through complex situations with wisdom and clarity. If you don’t have a mentor, this is the time to find one. Their insights can reveal paths forward that you may not see on your own. Mentors have been through the fire, and they know what it takes to come out stronger. If you don’t know where to start, look to people with experience in areas where you need support and build those relationships intentionally.

You need to take full advantage of collaboration in a business crisis. It helps to engage actively with those who bring unique value to the table. In the past I’ve worked closely with the Zig Ziglar group. Now our focus is growing the new team at Big Brand Ventures . Each collaboration extends reach, strengthens influence, and creates new opportunities. Ask yourself this, "Who in your network or industry could become a strategic partner?" Think about aligning with influencers, industry leaders, or organizations that complement your mission. Partnerships help position you for long-term success.

You also have to be willing and able to adapt. The needs and priorities of customers can shift overnight, and the businesses that adapt will emerge stronger. Take, for instance, a collaboration I did with the Zig Ziglar team. We re-released Secrets of Closing the Sale to provide people with insights and tools for effective selling because we recognized the increased demand for practical guidance. Ask yourself how your business can adjust to meet the moment. Maybe it’s evolving your product, pivoting your message, or refining your service delivery.

Start each day prepared to make a difference. Personally, I kick off my mornings with a routine that includes physical activity to get the blood flowing and an espresso to sharpen focus. The point is to cultivate a proactive, energized mindset. When your mind and body are prepared, you’re in a much stronger position to seize opportunities and push through challenges. If you sit back, waiting for things to improve, you may miss critical opportunities. The businesses that thrive are those that are willing to act decisively and with purpose.

You shouldn't take on a crisis alone. Your network (mentors, collaborators, clients, and even competitors) can become your greatest asset. Reach out, engage in conversations, and be open to new ideas. I can’t tell you how many times a single conversation or collaboration has led to a breakthrough. Consider who in your network could bring fresh insights, resources, or even just moral support. This kind of outreach can lead to powerful alliances and strategies you might not have envisioned. In business, relationships are essential, especially during challenging times!

Best,

Kevin Harrington

Co-Founder of Big Brand Ventures