How to Support Your Business Through the Chaos
Aspen Institute Business & Society Program
Aligning Business with the Long-Term Health of Society
In the lead-up to the 2024 Presidential election, we conducted dozens of interviews and conversations to understand how business could respond to the erosion of democratic norms and protocols.?
The common refrain? Business requires stability and rule of law, which in turn enable trust among parties—the essence of commerce.?
Fast forward to week three of the 2025 Trump White House.?
Rule of law feels fragile. Chaos abounds.
Threats of tariffs against our closest trading partners, mass deportations of immigrants and layoffs of federal workers, and the disruption of contracted payments, foreign aid, public health and security—all have significant implications for business and the workforce.?
The moment for collective action in support of democracy may come, but the first order of business for Chief Executives is the soundness of their enterprise and its workforce.?
Employees need to hear from executives in times of crisis, and the current threats to the workforce, supply chain and norms are real.?How can workers maintain focus on what matters in this moment? And what do they need from their CEOs?
Those fulfilling business-critical commitments need to know they will be supported, whether they are on the frontlines of customer service, working on decarbonization, securing the supply chain, or reskilling jobs and building economic mobility here in the U.S. Business leaders should also model positive civil discourse.?
Executives can demonstrate what it looks like to avoid knee-jerk reactions to the tsunami of headlines designed to confound and intimidate. While the specifics of what comes next are uncertain, businesses can work to insulate itself from the chaos by focusing on the long game.?
That might require finding common ground with other businesses and leaders to build partnerships across industry and sectors. Winning the long game in business will mean being positioned for large-scale problems that can’t be solved one company at a time.?
Steadying the ship in this storm means prioritizing what matters most. That includes understanding factors such as sustainability and workforce decisions as both risk management and competitive advantage.?
It will also be critical to understand the costs of inaction.?
In this week’s Spotlight, Michael Kobori, a sustainability professional with a remarkable record of centering human rights in the supply chain and bringing business together to protect natural systems, calls for shaping a pragmatic view of risk management and business value into a long-term vision that will benefit customers, employees and investors.
This approach is not a nice-to-have, it is the playbook of business enterprises built to last.?
Spotlight: Do Not Despair: The More Things Change, the Stronger the Case for Sustainable Business Becomes
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Michael Kobori (he/him) is an independent Board Director at Bunge Global SA. He recently retired as Chief Sustainability Officer of Starbucks and previously led sustainability at Levi Strauss & Co.?
In?this essay, Michael uses?the example of sustainability to emphasize the importance of broader business trends, and calls for business to remain focused on what truly matters. Doing so, he argues, aligns with the “hard economic reasons to continue to pursue a role for the corporation in society” and is one important key to long-term benefits for business, and for society.?
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How are you working to support your business in this moment? Thanks for reading, forwarding and following. See you next week.
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Founded in 1998, the?Aspen Institute Business & Society Program?works to align business decisions and investments with the long-term health of society—and the planet.