How to Supercharge Sales Rep Productivity with AI

This article is part of a paid partnership I have with Gong.

Most sales people are spending less than half their time actually selling.

So, what do they spend the rest of their time on?

→ admin work

→ follow-ups

→ and entering data in the CRM I understand though.

It's totally understandable but also very challenging.

I’ve been in their shoes when I was a sales rep.

And when I led a sales team.

But here’s the good news: AI can change that too ??♀?

Here are 3 ways to improve sale rep productivity:

1. Automate, Automate, Automate

AI tools, like Gong, can handle those low-value tasks → freeing up more time for actual selling.

Productivity skyrockets when you let AI take the admin load.

2. Follow Data, Not Gut Feelings

Every successful sales person knows:

→ Preparation is EVERYTHING.

The best sales people don’t just “wing it.”

By analyzing what your top sellers do, you can replicate their winning behaviours across the team.

→ AI tools don’t just track performance—they GUIDE your next steps.

3. Personalized Coaching = Real Results

With AI, coaching goes from generic to laser-focused. AI can pinpoint weaknesses, whether it’s too much talking or not enough follow-up.

Ok..let’s summarize:

Preparation + Consistency + AI = Game changer.?

AI isn’t just a nice-to-have—it’s the secret sauce for sales productivity.

→ If you need Gong’s help to build and scale effective revenue organisations, check them out here. ?

Read more from Gong’s 2024 Sales Productivity report HERE

Talk soon ??

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