How to super grow your business by choosing your ideal customers
Fady Ramzy
Empowering personal brands of founders on Linkedin to scale their business ?? | Online Marketing Consultant ?????? | Online Journalism & Storytelling Instructor ?? | Top LinkedIn Creator ???? | Adjunct Faculty ????
Growing your business is a challenging task!
But I learned that it is NOT about how hard you are rowing ??
It is all about which boat you are in ??
In other words, you can only grow your business by choosing the right customers. Here is how to do that.
1?? Choose ONLY Customers Who Have Spending Power ????
We want everyone to be our customers, but this needs to be corrected! One of the most critical for business growth is targeting customers with the financial means to invest in your products or services. This happens by identifying and engaging with individuals or companies that have the spending power.
Please do not waste hours and days with a customer who will keep negotiating just to get a lower price for no reason! This is clearly NOT your customer!
2?? Choose ONLY Customers Who Are Decision-Makers ????
Could you identify and engage with decision-makers within your target customer base? These individuals hold the power to say "yes" and can expedite the buying process. Your efforts will be more effective when you reach out to those with the authority to make purchasing decisions.
Please do not waste your time and energy with someone who will keep asking you to send them offers and presentations so that they will ask "their boss". Go talk to the Boss himself!
3?? Choose Customers in a Largely Growing Market Seek ????
Choosing to operate in a growing market provides a higher chance of success. Market trends often fuel your business, helping you ride the wave of increasing demand for your products or services.
Please do not waste your time and energy with someone who keeps telling you how difficult they are to run their business now and how they are cutting costs heavily on everything!
Congratulations! You are on the highway to boosting your business now! ????
Final thoughts: do you want to step ahead?
The “LinkedIn Influence Accelerator” course is for founders, creators, and coaches. It is crafted for professionals struggling to elevate their business and looking for a proven system for rapid, consistent growth using an influential personal brand.
Empowering personal brands of founders on Linkedin to scale their business ?? | Online Marketing Consultant ?????? | Online Journalism & Storytelling Instructor ?? | Top LinkedIn Creator ???? | Adjunct Faculty ????
1 年I would highly appreciate your thoughts here Bahar Selman Cherneski,PCC, Brent Tan and Naif Althayt ????
content creator???? / Online Marketer?? / Life Coach??Helping People to Succeed In Their Business In A Professional Way And Add Value To Their Life To Make It Easier
1 年Fady Ramzy You are right, and this is what I have always urged business owners to do, which is to study the market and the customer first before starting any new business to avoid any loss or wastage of time, effort, and energy.
The Coach for Lawyers | I help lawyers overwhelmed by stress and self-doubt to quieten their inner critic and find joy | Solicitor | Author | Speaker | ICF ACC Certified Professional Coach |
1 年This is gold Fady Ramzy: "Growing your business takes time to happen. You should have a solid plan in place. A major part of the plan is, first, you have to choose the right customer." ????????????????
Empowering personal brands of founders on Linkedin to scale their business ?? | Online Marketing Consultant ?????? | Online Journalism & Storytelling Instructor ?? | Top LinkedIn Creator ???? | Adjunct Faculty ????
1 年??Here is a little secret: "Choosing" your customers, and not just working with everybody and anybody, is part of your "Brand". Treat this point super wisely!