How to Successfully Pitch Your Thought Leadership to Outlets

Your brand’s thought leadership strategy is more important than ever. When your ideas resonate and are shared within networks, your expertise gains momentum, amplifying your impact far beyond initial interactions.?

But how do you pitch those ideas to busy journalists??

Tamara Sykes , Head of Client Content Strategy at Stacker , as well as the Founder of both Baydian Girl and Next Level Presence, offers some tried and true tips on pitching your thought leadership:

Get to the Point

First, get straight to the point as quickly as possible. In our work, sometimes more context is better than less, but with your pitch, you want to include just enough. Journalists and editors have minimal time (don’t we all?), and they want to know you can quickly hook a reader (in this case, them).

Prove the Story Has Value

Be clear about how this story holds value and aligns with the beat of the person you’re pitching. Do some research to familiarize yourself with the type of content that person publishes beforehand; this is valuable because when you read the stories they’re currently publishing, you can see what they’re drawn to in the way the writers tell those stories. Then, structure your pitch similarly.

Review the Baseline Criteria

Carefully read any calls for pitches and contributors, and don’t reach out if you don’t meet the criteria. This is important! Even if you want to check that box and feel like you’ve completed a pitch, it’s a frustrating experience for an editor to have to filter you out because you don’t meet the baseline criteria.

Check Your Spelling!

Finally, be sure to double-check the spelling of first names! This is a common gripe from editors; they get lots of pitches that either misspell their name or are addressed to someone else. Don’t freak out if you make a mistake and send a pitch with a typo, but double-check as much as you can.

Read the full article for more advice from Tamara.

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