How to Successfully Outsource Link Building Campaigns in 2024

Link building is an online version of creating connections and networks, just like in the physical world. Consider these links as handshakes that'll bring trust, credibility, and better visibility to your website. The concept is essential to the SEO strategy; however, the need for domain expertise hinders marketers and business owners.

Therefore, a new solution, i.e., outsourcing link building campaigns , has emerged and has been widely accepted among digital marketers. All one has to do is hire another person to handle #linkbuilding and pay them for the services.

But, the outsourcing link-building campaign is more complex than it seems, as finding the right service provider takes a lot of work. This article will help you understand the complete process of how to outsource link building.

How to Outsource Link Building Campaign - There are a few things to consider before you outsource link-building services:

• Make sure to hire experienced agencies that have portfolios of past work.
• The agency you're hiring must be transparent and should provide you with results from time to time.
• The agency must have the expertise, especially in delivering link-building services.

Let's see the detailed steps on how to outsource link building.

Step 1: Confirm Your Website is Fit for Link Building

Link building is part of a successful SEO strategy that works when other strategy elements perform well. The best time to outsource link building is when your website's content ranks within the top few pages of Google.

If you've already uploaded content in high quantity that needs to be ranked, try to update based on the data available in Google Search Console. Also, research the content that ranks for the exact keywords and make necessary changes.

Step 2: Perform In-Detail Research on the Agency

The business and the outsourced agency will be undergoing a partnership for a long period, making it necessary to select the best partner in the industry.

Make sure to perform ground-level research on the agency and ask necessary questions before making the final deal. The most suitable way is to research the agency's website, team, and services they offer. The expertise will be reflected in the agency's website if they have any and when you speak with them over the discovery calls.

Step 3: Well Aware of Link Building Process?

Before you outsource link building campaigns, make sure to be aware of the complete process, which is:

• Setting clear goals / KPIs - Start with getting clear with your objective, which you want from link building, like higher ranking, more traffic, etc. In the process, mention the type of links you're willing to engage with, and, most importantly, you need more time to be ready.
• Outreach?- The agency must have the skills to write creative and compelling messages to help build connections and link opportunities.
• Content Creation?- Creating highly valuable content is the core task here. With helpful and optimized content, link building will work in the businesses' favor.
• Tracking?- The last step is to track the performance and effect of links on the website. At this step, agencies use tools like Google Analytics, Google Search Console, and other external tools like SEMRush, Moz, etc., to measure everything.

This is what the whole process is made of.?

Step 4: Stay away from Black Hat SEO Techniques

Techniques like keyword stuffing, purchasing links, etc, are against search engine rules and can result in penalties or degrade the ranking of a website.

Communicate with the outsourced agency to avoid using these unethical techniques to trick the search engines.

Step 5: Case Study and Portfolios

Close the deal with the service provider only after analyzing their previous work. Take as much time as you need to ensure the work performed by the agency is rich in quality and is good for the website's SEO health in the long term.

These steps prove that link building is a complex process requiring regular work. Let's look at why outsourcing link-building services is the best decision.

Upsides of Outsourcing Link Building Campaigns

• Improved Results - Link building positively affects the ranking of search engine result pages.

According to the above insights, approx. 68% of marketers believe link building significantly impacts rankings. This impact can only be achieved with great strategies and measures that an experienced agency has. The outsourced agency works more accurately during the whole link-building process, benefiting the SEO of the website in the long term.

• Time and Cost-Effectiveness - Managing the link building campaign is time and effort-consuming. Hiring a third party for the link building service will help your team focus on other core business activities and bring experts to your team.
• Access to More Networks - Link building is not only linking sites in your content. It involves building and maintaining relationships. The outsourcing link building agencies already have quality connections that can leveraged for your business.
• Less Scope of Mistakes - The mistakes in link building campaigns often lead to a degradation in rank by search engines or negatively impact online reputation. Outsourcing the link building services reduces the risk and gets the service done more professionally.
• Measurable Insights - Professional link building service providers often come with complete packages that also involve performance measurement of campaigns, displaying keyword performance, website traffic, etc. This data helps in improving the process to the next level.
• Updated with the Latest Trends and News - Digital marketing strategy has multiple elements; staying updated with every element's latest trends, news, and tools is daunting. In such a case, hiring a link building expert in the field reduces the load and, at the same time, benefits the business with the latest technology.

In all situations, it's a wise decision to hire professionals and outsource link building services.

Link Building Agencys' Red Flags to Avoid?

Now that you know the benefits of outsourcing link building services, it is equally essential to know the red signs to avoid the agencies.

• The False Promise: Link building is a slow and time-consuming process. Showing positive results takes a minimum of three months to one year. Any outsourced agency promoting your business to get quick results is untrustworthy and might use black-hat SEO tactics to show short-term results, bringing us to our next sign.
• Unethical Techniques: Agencies often use wrong practices like purchasing links, low-quality links, links on random websites, and keyword stuffing. These techniques show results in the short term but affect a website's SEO game and ranking in the long run, resulting in penalties from search engines.
• Lack of Transparency: If a link building agency or service provider needs to share their link building techniques, then there's a point of concern. Clear transparency should be the number one priority for your business. The trustworthy and experienced link building service provider discusses their approach and plans before working on the website.
• Emphasis on Low Prices: The quality link building process requires talent, skill, time, and effort. If an agency sells on the sole point of unbelievably low costs, it may be using shortcuts that aren't beneficial for the business in the long run.

Before ending, look at the bonus point.?

Bonus - Factors that'll help you to hire the best Link Building Agency

Hire the best link building agency or service provider with our little checklist.?

• No Compromise Attitude?- Link building is a balanced game of quality and quantity, but always prioritize quality if you need to select. Quality links will give you more benefits in the long run. Any agency offering a massive amount of links might bring links that could be more useful to the business.Ensure the link building service provider understands the business and brings leads accordingly.?
• Price Factor - Make sure to decide on your price and budget before meeting with the agency. Talk about detailed pricing strategy with the agency owner to understand all the hidden charges they might be charging.?
• Customized Strategy - Every business has different needs; thus, one strategy cannot work for all. Outsource link building services to an agency that provides customized strategy after understanding the business goals and objectives.?

Parting Words:

Outsourcing link building services brings multiple advantages to the table. Not only does it save time, but it also brings expert hands to the team. Now that you're armed with all the information on outsourcing link building, are you ready to take the steps?

Let us listen to your experience hiring an expert link building service provider.

Frequently Asked Questions (FAQs):

1. How long does it take to see the results of a building strategy?

Generally, the results of this strategy can be seen after several months. However, the time depends on the business niche, competition, and strategy selected.

2. Can someone stop the link building campaign after seeing the results?

Link building is an ongoing process and should be continued in the long run. Abruptly stopping the process can lead to low traffic and a fall in rank as your competitors build links.

3. What if a business is not satisfied with the work of the service provider?

Communicate your expectations and feedback to the service provider and ask them to work on them. A genuine agency will work on its system to provide you maximum satisfaction.

Maintain Your Link Building Momentum with Marastu?

Reach out to Marastu? and discuss your link-building goals. We are ready to create a customized strategy that aligns with your business objectives.

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