How to Successfully Launch a New Healthcare Brand In Partnership With Your Leadership Team and Agency

Struggling to gain traction with your healthcare brand? In this week's podcast, Stewart Gandolf speaks with Ben Reynolds, Associate VP of CureMD’s Oncology Division (Oncentric), about a transformative branding journey. Facing low brand awareness (only 6% of community oncologists knew they had an oncology-specific offering), CureMD knew it needed a shift. Ben walks us through how Healthcare Success helped them create a new brand to stand out in a competitive market, boost brand awareness, and drive more meaningful conversations with prospects.

Healthcare Success worked with the CureMD team to create a brand new name (Oncentric), logo, brand guidelines, messaging framework, and visual system.

One key outcome? A standout booth design at the Community Oncology Alliance (COA) conference that drove 5x more traffic than the previous year and led to valuable new opportunities.

Why Listen? If you’re struggling with low brand awareness or planning a new brand or rebrand, this episode is packed with valuable insights for success. Ben shares the strategies that helped CureMD create a new brand, align leadership, and ensure everyone was on the same page.

Whether you’re launching a new healthcare brand or elevating an existing one, this episode offers expert advice to help you achieve stronger brand positioning and drive real results.

Listen to the podcast on any of these platforms:

Apple Podcasts | Soundcloud | Spotify | YouTube | iHeartRadio | Podbean | Pandora | TuneIn

Key Insights and Takeaways

• Leverage a data-driven approach to secure executive buy-in and set clear, measurable benchmarks for success.
• Define a clear statement of work to ensure accountability, drive efficient decision-making, and prevent scope creep.
• Align leadership and agency teams to craft a brand identity that resonates across all touchpoints.

• Transform brand recognition to overcome significant brand awareness challenges.
• Embrace branding sooner rather than later to unlock untapped growth potential and create a competitive advantage in a crowded market.

"Branding comes with an overwhelming number of decisions. But at some point, you have to jump. Overthinking stalls progress, and without accountability, momentum fades. Once you make a choice, stick to it and ensure both your internal and agency teams have the right resources to keep moving forward. When we branded our oncology product, Oncentric, we could have stood at the edge debating every detail, but ultimately, timely decisions create real opportunities. If we had partnered with Healthcare Success earlier, we’d be much further along in our growth strategy. Find the right partner, commit to the strategy, and the results will follow."

Ben Reynolds, SVP of Sales, Oncentric

BONUS: Want to see how it all came together? Check out our Oncentric case study to see how we took CureMD’s oncology sub-brand from idea to impact.

For a full transcription of this recording, please visit the original post on the Healthcare Success blog: https://healthcaresuccess.com/blog/podcast-interview/how-to-successfully-launch-a-new-healthcare-brandin-partnership-with-your-leadership-team-and-agency.html