How to Successfully Implement a New Sales Methodology

How to Successfully Implement a New Sales Methodology

Coach's Corner Podcast

Change is never easy, especially when rolling out a new sales methodology, but it’s the key to driving better performance. In this episode of Coach’s Corner, Lawrence Wayne O'Connor shares his proven strategies for helping sales teams embrace change, overcome resistance, and achieve real results. If you’re ready to elevate your team and implement meaningful transformation, this is a must-watch.

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Coach's Notes

Refresh!!!

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Sales is monotonous and the great equalizer of everyone starting back at 0 is a beautiful thing.

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With SKO season/new initiatives kicking off I think it's really important to refresh your performance expectations.

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Here are a few categories of expectations you should be thinking about.

  1. Daily & Weekly Activity
  2. Quality Conversion Rates
  3. Team Core Values
  4. Quota
  5. Personal Development Goals


A lot of this requires a lot of thought and here are a few tips.

  • With metric expectations make sure you look back at last year's averages, highs and lows. Don’t set unrealistic expectations and sometimes lowering a goal can go a long way (Yes sales leaders, that can actually lift revenue)
  • Core values should be done with your team, the collective group should vote or propose new values and give the “why” behind that. Core values are the accountability lever we use to hold ourselves accountable
  • Push your team beyond just numbers, identifying personal goals and doing everything in your power to help them achieve those goals will keep your reps gas tanks full.


Stay tuned for a wild announcement coming soon!

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Talk soon,

Brian Liebel , Ambition

Director of Sales Development?


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