How to successful start-up a mobile app business plan?

Mobile startups are growing but only 0.01% of them make revenue. If you want to join this attractive but risky industry, here are things that help you survive and direct you on the way to success. 

Choose your market

The right market will bring your product to the right timing, the right place and the right customers who need it. A good product will be a failure application if you give it to the wrong market. Thus, don’t try to do the best in everything. The most famous companies always focus on one or two majors. They choose to develop deep in a niche to go further. That’s the reason why you should focus on your strengths and find what you are passionate about. You will have more benefits to improve your idea. 

Choosing a suitable market includes brainstorming an idea, researching the target audience, testing and tracking your competitors. This process will give you your app’s positive and negative things; your target audience’s persona including their feedback, needs, and expectations. Thus, you can decide what you should or shouldn’t provide the market. In conclusion, it’s all about building an app that satisfies good market demand. 

Implementation is important

Implementation is more important than the idea. To get funds from investors, you have to show your vision of implementation and put a lot of effort to make it till the end. A great product will find investors than an attractive idea so you should focus more on execution. Here are the lists that all users appreciate a successful app: 

Attractive design

Your app will stand out among competitors with a good UX/UI solution. A smooth user interaction feature will encourage more users to download your app. Thus, it’s necessary to have a design app expert in your development team. 

Fast loading

You just have a few seconds to keep users stay with your app, especially when users have a lot of choices nowadays. Don’t let your app load too long. 

Efficient performance

Users don’t want to download apps that waste too much their device’s memory or harm their battery usage.  

Reliable back-end web services

Reliable backend web services can protect your app from sudden failures occurring because of heavy traffic. Users will trust and use your app when it’s strong enough. That’s why finding a trusted and skilled software developers team plays an important role in the whole project. 

Compatibility with a mobile platform

Ensure that your app provides compatibility before emphasizing the advanced functions. Because additional functions that not support user’s mobile devices can make a wrong impression and lowers your app popularity. 

Build an MVP product to test your idea

An MVP (minimum viable product) is a fundamental product of a successful application. MVP brought success for many well-known companies such as Airbnb, Amazon, Facebook, Dropbox, etc. Through an MVP, you can see your overall users’ reactions to your product and their demands for your idea. Instead of releasing a fully developed product, MVP is a cost-effective and time-saving method to improve your product and pivot your strategy until you know how successful it will be. To build a good MVP, you should identify the core value of your app and a set of necessary functions. 

Effective monetization

You need to develop your MVP into a completed version and ready for gaining downloads. It’s time to build some extra features for your app to make money. 

You can build a paid app to boost sales and profit, but this app will annoy your users, especially when they have to pay money for the unknown thing. Instead of that, you should let your user download freely to explore more about your app first. You may not get loyal customers for a free app but you can increase the download rate and do branding. There are other ways to get profits from your apps such as premium features or advertising. 

Marketing and promotion

You need to use marketing tools such as search ads, SEO, social media network or content marketing to make your app go viral. Here are some tips to make your app famous:

Promotion before launching

You can create a promotional video or advertising in any other form to inform users about your app and its functions. Promotion before launching will help you to gather data about users’ expectations and hobbies.

Promotion after launching

Your app will be highlighted when it is first added to the app stores. You should utilize this time to promote your app to attract more users. 

Build a website or a social media channel

You can work with your software development team to create an impressive website to update relevant information, features, and upgrades of your app. Then, you link it with a social media channel to make your app more popular. Also, this will remind users about your app. 

Analytics

It is necessary to collect statistical data about downloading, engagement and other users’ activities and analyze them. Based on these data, you can consider doing some improvements with your app. 

Communication with users

Through your media channels such as a website or social media channel, you can reply to users’ reviews and feedbacks, accept or take into consideration their suggestions. Your users will see your effort in future app improvement and then, they can decide whether to stay with you or not. 

Keep connecting with your users frequently

Keep connecting with your users by informing them of updates of new functions, improvement plans, etc. Moreover, other forms of marketing such as blog posts, video presentations or press releases can gain your app popularity. 

Remember, the above things can’t ensure for your successful mobile startup, they just maximize the probability of the success of your app. Thus, you still need to check your mobile app performance regularly and improve it if necessary. Also, you should update your app with new functions that are useful to users.