How to Be Successful at Social Media Marketing
Neil Ginger
We are an award winning creative digital marketing agency. Delivering powerful results for our clients through both digital and video campaigns
There is no universally-accepted way of executing a 100% successful social media marketing campaign. Purely because each campaign is (or at least should be) tailored to fit your business, goals and targets, and just because a social media campaign works for one organisation, that does not necessarily guarantee you the exact same results or success.
Determining the success of social media ads and social media video marketing is down to a variety of tools, analytics and most importantly, a robust, cohesive strategy. Doing all of this will help boost your chances of success in the widely-competitive market of social media advertising, and Ginger Digital are here to help guide you through the whole process.
Firstly it’s important to look at the wide social media marketing business.
What is Social Media Marketing?
There’s no denying how vast social media has become. Billions of people worldwide are actively reacting, posting, sharing and engaging with content through social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and many more. These sites are far more than just platforms to interact with friends and family, and they have become effective (and in many cases essential) platforms for business owners to advertise to their prospects and target consumers.
That’s where the importance of social media marketing comes into play.
Social media marketing, put simply, is the process of creating content and distributing it (via individual social media platforms) for the purposes of driving user engagement, building brand awareness and/or generating leads and sales.
How to Do Social Media Marketing Properly
Social media has proven itself to be a vital and efficient asset to modern businesses. But each business has its own individual targets, whether this is to improve its website visitors, achieve more impressions or boost sales. The targets are unique to each company, and by extension, the most effective social media marketing campaigns will depend from business to business.
Not to mention that each social media platform is different, where, in many cases, video marketing is an essential piece of the puzzle. Here at Ginger Digital, we believe video is vital to all digital marketing campaigns.
The reality is that, if you’re set on growing your business through targeted social media video campaigns, then you need to take note of these 5 tips.
Top 5 Social Video Tips
The first step to a successful social media campaign is to develop a detailed, thorough marketing plan. What do you want to achieve with this campaign? How are you going to accomplish this? How can you analyse your results and track your progress? Going in blindly and hoping for the best is almost guaranteed to backfire.
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Companies that struggle to measure their ROI through social media video campaigns often haven’t defined specific, tangible goals. To measure ROI effectively, you should establish these goals and build your campaign around specifically accomplishing these goals.
Commit to understanding the importance of your metrics. Whether this is reactions, comments, shares or views, think carefully about the content that is actually going to achieve the metric targets you’ve set.
Don’t post content for the sake of it. Low-quality, poorly-thought-out posts tend to reach a fraction of your target audience, and as a result, engagement suffers. Instead, focus on the quality of your content, and establish a reason for posting. Social media ads are there to act as a voice for your business, so they should be used wisely.
In this day and age, people crave unique and original content. This doesn’t just mean using video (although that is very much the future of social media marketing) but think carefully about how your social media content can reflect your brand, messages, strapline, values and more. People who relate to your content on an emotional level are more likely to engage with your social media ads and buy from you. Content and brand go hand-in-hand for effective social media marketing ideas. If these 5 tips resonate with you, you might like to know that Ginger Digital can help you achieve all of the above. We’re regularly contacted by people who need help with their strategy, and we can leverage the above to your organisation, and help you achieve tangible results with social media video campaigns.
Below is an example of a video we produced for a client Libreea to use specifically in their social media marketing.
Social Media Marketing Strategy Experts
If the list above has helped you reflect on your social media marketing content ideas, and you need help putting that into practice, then get in touch with Ginger Digital.
We can also carry out a video marketing review where we; review your website video content, carry out an audit of your current video marketing and content, and provide you with a strategy for using video. If you'd like to take us up on this just give us a call.
Video is at the heart of everything we do. We can assist with everything from video production to distribution, putting your video content in front of your ideal prospects and customers with laser-targeted social media ads and Google ads. We’re also digital marketing strategy specialists, and our 7 steps to success are at the heart of how we deliver winning campaigns for our clients. We’d love to do the same for you, so book in a call with Ginger Digital today.