How successful Business owners consistently generate 80% revenue using just 20% effort
SUJOY BASAK ????
Building Iconic Brands with Neuroscience & AI for 7-Figure Growth | Founder, BetterEver
Focus on the game-changer strategy that transform your inbox into a goldmine (result guaranteed)
Keep your sanity and it’s simpler than you think (real-life examples inside)
Tired of hopping on sales calls?
Time is money, and you need quick solutions.
Connect with rich people and close deals, here's a proven strategy to help you succeed.
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?1. Lead Search (Ideal Client Profile)
??Focus on one target avatar.
??Tip: Identify the specific industry and job title of your ideal client.
??Simplify your process to start fast.
??Tip: Use a template to quickly draft personalized messages.
??Find your ideal clients on platforms like LinkedIn, Instagram, or YouTube.
??Tip: Use platform-specific search filters to narrow down your search.
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2. Give Value Upfront
?? Show your skills without asking for anything in return.
??Tip: Share a useful tip or a mini-demo related to their business.
??Identify their need and offer a solution immediately.
??Tip: Reference a recent post or activity to show you understand their challenges.
??Example: If you're a designer, create a mockup for their brand.
??Tip: Tailor your mockup to reflect their current branding style.
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3. Personalized Strategy with Clear Outcomes
??Explain why your solution is the best.
??Tip: Highlight a unique feature of your solution that directly addresses their pain point.
??Use social proof to back your claims.
??Tip: Share testimonials from clients in similar industries.
??Offer a reward for their attention and time.
??Tip: Provide a free consultation or a small gift to engage them.
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4. Irresistible offer with a Guarantee
??Craft a customized offer they can't refuse.
??Tip: Bundle your services with added value like free resources or sessions.
??Include bonuses like free 1:1 sessions or exclusive resources.
??Tip: Highlight the limited availability of these bonuses to create urgency.
??Highlight a strong guarantee to build trust.
??Tip: Offer a money-back guarantee if they’re not satisfied.
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5. Contract and Scope of Work
??Clearly outline what you'll do.
??Tip: Use bullet points to make the scope of work easy to read.
??Define the terms and conditions.
??Tip: Keep the terms simple and straightforward to avoid confusion.
??Make sure they understand the value they're getting.
??Tip: Emphasize the benefits they’ll receive at each step.
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6. Close with a Payment Link
??Send an invoice through a payment processor.
??Tip: Use platforms like PayPal or Stripe for easy transactions.
??Keep the process smooth and straightforward.
??Tip: Provide a direct payment link in your message.
??Follow up to ensure they complete the payment.
??Tip: Send a polite reminder if they haven't paid within a few days.
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Practical Tips:
??Lead Research: High personalization over quantity. Collect detailed information about potential clients.
??Tip: Check their LinkedIn activity to understand their current focus.
??DM Videos: Send personalized video messages via Instagram, Facebook, or LinkedIn.
??Tip: Keep your video under 2 minutes and address their specific needs.
??Use Loom: Create quick, targeted Loom videos to save their time and present your value proposition.
??Tip: Focus on how your solution solves their immediate problem.
??Templates: Have ready-made contracts and invoices to streamline the process.
??Tip: Customize each template with their name and company details.
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Real-Life Example:
Last week one of my clients managed to close a $10k deal because she didn’t just pitch. She offered value upfront. She researched her prospect's needs, provided a solution, and made an irresistible offer. This approach works because it shows thoughtfulness and a genuine interest in helping, not just selling.
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Selling to busy founders isn't about flashy pitches; it's about showing genuine value quickly.
Follow these steps, and you'll see higher engagement and conversion rates.
Remember, it’s about making your prospects feel valued and understood.
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Let’s connect and make things happen!
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??Key Takeaways:
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?? Focus on personalization.
??Provide upfront value.
?? Make irresistible, clear offers.
??Streamline the process with ready-to-use templates.
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Don't overcomplicate it. Keep it human, keep it real.