HOW TO SUCCEED WITH YOUR BUSINESS ON FACEBOOK- A GUIDE

Is there anyone who is not on Facebook nowadays? Everyone and their grandpa is actively using the platform to interact with their loved ones and the world. Facebook is growing at a rapid pace and that doesn’t seem to be slowing down anytime soon. What this means for start-ups and established business owners is that your target audience is definitely active on the platform giving you access to a wide range of highly targeted prospects who use the platform. In the recent past, it has become one of the most predominant tools in any business’ marketing arsenal due to its ability to target extremely focused audiences for relatively cheap costs.

But, the first thing you should do is to define the purpose Facebook is serving for your business. Some businesses use Facebook to interact and communicate with their fans. Others use it as a medium for customer support, still others for generating leads for their businesses and so on. Doing this early on can help define your objectives and craft your business page on Facebook according to your purpose. While, there are myriad social media channels to leverage, Facebook is the most common and user-friendly channel to help you convert users into loyal customers.

As it is an “in the moment” type of platform, Facebook can help you bring in repeat customers who can turn into loyal evangelists for your brand. However, a lot of small businesses are still very much in the dark about the magnitude and reach of social media. If you as small business owner are looking to get more customers with minimum cost, Facebook is where you can get started.

I have jotted down a few ways in which you can leverage Facebook to skyrocket your business:

• CONTENT ENGAGEMENT:

The phrase “Content is king” is still very relevant in today’s day and age especially on a cluttered social channel like Facebook. Develop and churn out engaging and high quality content which in turn directs traffic and interest towards your website. The content need not be perfect but should be socially engaging. Just focus on the niche you are in and try to create relevant content which your audience cannot resist and backlink it to your website and Facebook page to gain traffic and increase conversions eventually.

But before you promote focus on growing a community of loyal evangelists who can do a lot of good for your company via word of mouth. The reason to do so is because you have to build trust within your community, and your community need to trust that you would broadcast useful content that will add value to them. People will only buy from you when they have trusted your business.

• FREEBIES:

If you have a product which is on the cheaper side, you could conduct a lucky draw or a “Tag a friend” campaign to increase your page following and give away a product to one lucky winner. This can result in a massive social boost for your business if there are a lot of tags and shares of your post. A small freebie can result in a massive exposure for your brand at a very low cost.

• FACEBOOK CONTEST :

A contest is another great way to grow fans and grow your business on Facebook. What is the difference between a freebie and a contest? Well, a freebie is usually a giveaway of a low-cost product for example a free meal at a restaurant. But items offered in a contest are usually high ticket like free lunch for you and your family at a restaurant for a week.

The reason why contests work is because they not only help grow fans on a page, but it helps to grow email leads too. You can use a lot of contest and raffle software tools like Vyper or Rafflecopter to collect leads and then sell your products later on. But remember, the contest prize should be good enough to attract a lot of tags, shares and comments, a bad prize won’t attract any attention.

• PAID ADS:

You can also use Facebook’s advertising platform to help you achieve your objectives. Using the paid platform, you can reach a huge number of people at a very low cost, especially if you are in a developing or third world country where the advertising costs are even cheaper. Paid marketing channels such as display ads can help you grab user’s attention and consideration for your product. Display ads are visually appealing and can push the user towards purchasing the product. You can also customize your user demography to target the right set of audience as paid ads enable you to give your specifics on who you want to target on Facebook.

Also paid ads can be shown to highly targeted audiences based on their demographics, interests and behaviors. Also the Audience insights tool by Facebook can give you a deeper understanding of your buyer personas, their dreams, needs, wants, the celebrities they follow, the websites they visit, the places they shop at and so on.

So, what are you waiting for? Go ahead and use Facebook as an initial stepping stone to take your business online. If you have any questions regarding this, feel free to ask and I’ll be glad to answer them.

P.S. Any and all feedback is welcome. It will help me make better and more relevant content.

P.P.S. If you found this content useful please leave a like, comment or share as I revel in vanity metrics.

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