How Subscription-Based Retailers Can Level up Their Marketing Strategy

Are you providing the best customer experience for your subscribers? Today every touch-point in your customer journey form part of the customer experience and that includes your parcel delivery.

Read on to discover how a great delivery experience can level up your marketing strategy.

Competing on Service and Speed

With subscription-based retail, the path to success isn't just about acquiring new customers. After your marketing has converted your lead into a customer, you have to deal with the hard part - retaining your subscribers. This means living up to your delivery promise time and time again.

No matter where you are in your product life cycle. Improving cut-off times and faster consignment processing remains some of the most common challenges subscription-based retailers face every day. Getting these aspects right can make a huge difference to the bottom-line, enabling you to compete on service profitably. 

To get started sign up to a system that allows you to test performance vs your current CMS (carrier management system). Only switch if you're happy with the end result.

Keeping Customers Informed

When your customers are expecting a delivery, you want them to be excited. You want them to be checking their email for updates, or even checking the tracking details to see where it is. But unless you are making this process a positive experience, their enthusiasm could quickly fade. In a recent survey over 90% of retailers did not communicate with their customers during shipping.

From a customer perspective waiting for the package to arrive is possibly the most emotional part of the process. This offers a huge opportunity for retailers to create anticipation, and maintain excitement. Retailers can benefit from this opportunity by taking control of the communication during shipping rather than leaving it to the carriers. 

Most modern CMS's include white-label features and benefits. This allows you to brand the tracking platform thereby ensuring the delivery of a consistent and coherent brand experience. 

Shipping Logistics for Subscription-based Retailers

Improving customer satisfaction, winning and retaining subscribers requires participation from all parts of your organisation. Paying attention to the delivery experience is part of that process.

To learn how SmartConsign can help boost your order volumes whilst supporting your customer service goals profitably request a personalised demo.