How To Structure Your Pre-launch Workshop
Micheal O'Neill
Meta Ads & Digital Product Launches | Helping coaches, course creators, and membership site owners attract high quality leads for profitable online launches.
You know we love nothing more than a good launch around here.
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And they don’t come any better than Stu McLaren’s Membership Workshop launch.
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Stu’s once-a-year launch is a masterpiece.
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Let’s look at the lineup for Stu’s workshop.
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Part 1 – The Membership Movement (Thursday, April 4 at 3 pm ET)
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Part 2 – The Success Path (Monday, April 8 at 3 pm ET)
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Part 3 – The Membership Blueprint (Thursday, April 8 at 3 pm ET)
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If you want to attract leads or sell stuff online, you need to pay attention to this launch.?
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A couple of weeks ago, we looked at Phase 1 – Launch Awareness.
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Today, we’re going to look at Phase 2 – Pre-Launch Engagement.
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Stu’s running with a traditional 3 part workshop launch.
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Stu’s launch follows Jeff Walker’s PLF model closely with a couple of Stu’y tweaks.
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If you’ve been online for over 5 minutes, you’ve probably experienced a PLF Launch.
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The “explain it to me like I’m 5”, version of a PLF launch is –
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Nice and simple in theory……..BUT……
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The biggest mistake I see people (even experienced launchers) make is sequencing.
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Just teaching 3 random topics in your workshop isn’t going to move people to buy.
Pay attention to how Stu structures and sequences his workshop topics.
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Let’s put ourselves into the shoes of Stu’s perfect-fit client.
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Maybe you have an existing coaching, service, or bricks-and-mortar business.
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Or maybe you are working a 9-to-5.
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You know you need to make a change.?
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Maybe your cash flow is lumpy, or you’re sick of working 80 hours a week.?
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You know there is a better way to make money and live your life.
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You’ve heard of memberships before, but you are not sure if they are for you.
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What’s your #1 question or pain point?
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Can a membership work for me? Will my idea work? Do people want it?
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And that’s exactly what Stu answers in his first Workshop.
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We have to meet our perfect-fit client where they are.?
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Stu goes all in on the big opportunity in Workshop 1.
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Now, if you have bought into the opportunity, the very next question you’ll have is:
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What will I include in my membership? Will people buy it? Will people stay in it?
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And that’s what Stu covers in Workshop 2.
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Then, finally, in Workshop 3, Stu outlines the entire process of building a profitable membership business.
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So, in Workshop 1, we get people excited about the opportunity and show them it is possible for them to achieve.?
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In Workshop 2, we show people how they could make that a reality and help them connect with what that reality would look like for them.??
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Finally, we show them that we have a plan to get them from where they are today to where they want to go.
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First, we’ve got to get our audience to commit to mastering the process.
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Then we need to instill the belief that they can achieve the promised outcome.
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And finally we demonstrate that we have a pathway to get them where they want to go.
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No one does this better than Stu.
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And if you want to see the master in action, so you can model his launch for yourself….
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Make sure you don’t miss the first Workshop today:
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