How to strengthen your social media marketing
Social media marketing is one of the quickest ways to reach your customers and prospects directly, collecting feedback and answering their questions fast. It is a platform that allows for instant feedback, giving you a chance to rectify and modify your products and services to the liking of your ideal customer.
Unfortunately, the social media can be very distracting and hard to navigate around. It can be a time waster for your team and can lead to reduced production if not well managed. Social media marketing demands discipline, accountability and focus for it to work. This is why you need to have a few guidelines up your sleeve to ensure that you keep strengthening it for more productivity, better results and bigger profits.
Tips to Help You Increase and Strengthen Your Social Media Marketing
- Learn from experts
It is never wise to try and invent the wheel again when it comes to social media marketing. Instead, you should identify experts in this field who have tested techniques and methods of marketing on the social media, and simply copy them. This way, you avoid wasting money on testing and you also save on time used to implement a successful marketing campaign.
If you can, connect and follow some of those experts who have a reputation and authority in this area so that you can be the first to get notified of any new developments in the social media marketing industry.
- Time management
To avoid wasting of time on the social networks during the marketing process, one needs to come up with a strict and measurable time management strategy. In this strategy, you need to assign specific people within your team, specific duties that they should complete within a specified time frame. This guarantees increased productivity and more is achieved within short periods of time.
- Automation tools
Together with time management, you need to identify tools that can help automated the simple repeated tasks within the social media marketing process. Processes like regular posting at specific times, coming up with engaging posts, posting to different social network profiles and platforms, among others can be automated using the variety of tools and software readily out there. Some cool automation tools you may want to consider include tweetdeck, massplanner, hootsuite and ping.fm, among many others.
- Research timings
A lot of effort may be put in to marketing on the social media. However, if this effort is implemented at the wrong times, then very few of your target fans will notice it. You need to learn the best times within the day when your fans engage with the different social media networks. At the same time, you need to identify the best days of the week when your audience is at peak activity. This is the time you should invest your best effort to try and reach them and engage with them. Doing so guarantees you results that will also help you gauge your products and services, as well as how suitable your marketing campaign is for success.
- Ask for feedback from followers
You can do so much with social media marketing but the bottom line is clear; you need to find out from your fans what works best for them. Always seek for feedback from your followers across the many social media networks so that you can customize you marketing strategy, engagement formula and products or services to be more easily accepted by them. This is one very important step for any successful marketing campaign.
- Be human
To top it all, remember that the social media is a place to connect, make real friends and chat away concerns. Therefore, as much as you want to drive your company brand, always ensure that you project the human face of your business. Connect on a personal level with your audience so that they can feel free to ask you questions and make comments about your products/services. This is the only way to get genuine feedback about your marketing campaign.
Following and adhering to these simple tips and guidelines will ensure that you strengthen your social media marketing process, earning you the much deserved results and profits. At the same time, this will make you more approachable, more human on the social networks, and easier to reach for your fans, clients and customers. Besides, this also helps you grow your following; earning you loyal communities who even help and assist their peers when you are away.
This article is written by Govind Agarwal. He is an Search Engine Optimization and Social Media Marketing Expert at Submitedgeseo, with over 6 years’ experience in the Web Marketing Techniques.