How to strategically plan prices & promotions to maximize SOV+Bonus case study & LinkedIn live announcement

Welcome to "All about eCommerce", a  fortnightly series that explores challenges faced by brands in digital retail and growth tactics that have increased sales & visibility across channels and geographies for them.

Paxcom is a one-stop eCommerce agency known for its end-to-end eCommerce & Omnichannel solutions that has been helping global brands succeed online. 

We have supported over 150 brands and sellers across 21 countries to enhance their digital commerce with our AI-powered data analytics solutions, devising & executing advertising campaigns, eCommerce-friendly content, and much more.

Today’s newsletter talks about - 

• How to strategically plan promotions & prices online & gain visibility over the competition 
• Event Alert (LinkedIn Live) on How to create a winning eCommerce content strategy by Harsha Agarwal (Content Lead, Paxcom)
• Success story on how Paxcom helped a leading Personal care brand achieve 60% sales growth on Flipkart
• Latest Updates on What's happening in the e-commerce world?
• How Paxcom can help you scale your online business

Challenge (Price & promotions variations leading to loss of buy box) 

Brands need to keep an eye on the online price trends in the ever-changing world of e-commerce. To gain an edge, unregistered and unauthorized sellers may make use of your ongoing sales. A slight price change can make you lose valuable/potential customers. To avoid the same, brands should have total visibility over competition product prices & promotions to leverage, discounts, deals, and coupons to enhance online sales have competitive pricing and improve advertising conversions.

How Kinator, a data analytics tool can help you gain visibility over the competition? 

Kinator helps you to:

• Track the selling price of each of your SKUs across platforms, sellers and locations
• Identify promotions by any seller/platform on your SKUs, and audit them against your planned promotions
• Track whether your authorized seller has the buy box
• Compare pricing and promotions across competition, platforms, sellers, and periods to identify trends and helps you to prepare your strategy accordingly.

Event Alert (LinkedIn Live)

Harsha Agarwal, our Content Lead, will be taking this  webinar on Creating a winning eCommerce content strategy, where we’ll be discussing the components of  eCommerce content, how to identify SEO issues in product pages, and how to fix them + bonus case studies 

Click on the banner above to register. 

Brand Success story

Paxcom partnered with a well-known personal care brand to uplift their sales on Flipkart. 

We discovered several issues with their Current advertising strategy, which includes high ACOS and spending leaks 

To learn how Paxcom helped a leading personal care brand increase its sales by 60% and enhance its eCommerce performance, click the banner below.

What's happening in the eCommerce world?

Bringing to you some of the latest updates in the eCommerce world.

• In the coming years, Reliance Retail plans to open 400 beauty and cosmetics stores to compete with Nykaa and Myntra.
• Lowe's unveiled their infinite Kitchen Prototype, designed in conjunction with GoogleCloud utilizing its new immersive Stream for XR platform.
• Google is opening a second retail store in the US, where  users can test out products, pick up items from the Grab & Go wall, and get help from Here to Help

Connect with our Experts

Don’t give your competitors a chance to get ahead! Analyze the impact of every change in your eCommerce revenue with our AI-powered data analytics tool- Kinator.

If you’re interested in learning more about our tool or services and how they can fit in with your existing eCommerce strategies, you can reach us at [email protected].

Also, please write to us in the comments section about what would you like to hear next or if there is something we can improve. We love feedback :)