How Storytelling can Make Hiring Managers Say, “We NEED You!”

Job interviews aren’t just about answering questions - they’re about telling the right stories. In a job interview, storytelling helps showcase your value in a way that sticks.

1. Use Achievement Stories as Evidence

Your achievements are your “receipts.” When asked, “Why should we hire you?”, don’t list vague skills—tell a story with impact:

? “I led a project that cut response times by 30% and increased customer satisfaction by 20%.” ? Use numbers and specifics to make your story memorable.

2. Show Growth from Mistakes

Interviewers often ask, “What’s your biggest weakness?” Instead of fearing this question, prepare a story that demonstrates growth. Here is one from my personal history:

? “Like many “good girls” I was raised to HINT, rather than ask directly. As the Founder of an opera company, I gave unclear instructions. I quickly learned that direct communication improves efficiency. Now, I ensure my instructions are clear and actionable.” Elizabeth ? This proves you are self-aware and proactive about improvement.

3. Use Strategic Empathy? : Speak to What They Care About

Before the interview, research the company and interviewer. What are their priorities? What challenges do they face?

? If the company is cutting costs, say: "Since I already know the company’s structure, you won’t need to spend months training someone new. I can start adding value immediately."

? Align your value with their needs to make your candidacy stronger.

4. Know Your Competition (and Your Edge)

If there are internal candidates, strategize. One of my clients, Nancy, wanted a VP role, but the company planned to promote someone else due to a merger. Instead of waiting, she sought VP opportunities in other departments.

? Understand internal dynamics. ? Highlight why you’re the best choice.

5. Practice Until It Feels Natural

Storytelling is a skill—rehearse until your answers flow smoothly. When asked, “How would you handle this situation?” your response should start effortlessly:

? “That reminds me of a time when I…” ? Speaking is physical—train your lips and tongue to avoid stumbling.

7. Be Concise and Ready for Challenges

Once in the interview, get to the point. Over-explaining weakens your message.

? State your case clearly. ? Anticipate objections. ? If you don’t have an answer, say: "I’ll follow up with that information."

Final Thoughts

Storytelling helps you stand out. The brain remembers stories more than facts, so use them wisely. If you’d like personalized guidance, reach out to me.

What’s the best career story you’ve ever told in an interview? Share in the comments!

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Hi, if we haven't met yet, I’m Elizabeth Bachman, Presentation Skills Trainer, Executive Coach, and former International Opera Director.

I work with high-level executive women who “have a seat at the table” but still aren’t listened to.? Thus, they see promotions and recognition go to louder, flashier people.? (Sometimes people they have trained.)

I help hundreds of leaders become Visible & Valued? so they get the raise, the promotion or the exciting new job that will give them the recognition they deserve.

“Shift the way you’re perceived by shifting the way you communicate.”

If you want YOUR voice to be heard, book a call at www.TalkToElizabeth.com.

No Selling.

Just Talk.

Learn more at https://elizabethbachman.com/

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