How to storyboard for a bid

Storyboarding is a formal process of analysing the question, evaluation scores and themes that we want the evaluators to be aware of. It is a formal step in the process specifically designed to halt the “rush to write” and to focus on analysing what should be written rather than what we want to write.

It is back to the advice we had at school to “read the question, before answering”. It is important that we understand what the client has asked and try to determine why. Different clients will ask similar questions, we must therefore analyse the question even if we think we know what they have asked. It is only by answering every part of the question that we can get maximum scores.

The driving force behind the storyboard is the evaluation criteria and how the evaluators will score the bid. The evaluation criteria usually define how maximum scores can be obtained and there is usually a great variation in how this can be achieved.

To help our clients win, The Bid Team has launched “How to” guides which includes “How to storyboard bid responses” https://www.thebidteam.com/storyboard/ . These guides are currently only available to our clients, but in 2020 we will be making them available as a series of packaged guides and forms.

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