How to Stop Your Brand From Turning Into Digital Roadkill

Or Branding Wake-Up Call: Ditch the Disaster Before You're Yesterday's News...

Are you scratching your head, wondering why you're not landing those speaking gigs or why your products are about as popular as a screen door on a submarine?

Let's cut right through the nonsense and dissect the branding blunders that are turning your digital presence into the butt of a bad joke.

Think of this article as a 'Brand Intervention.' It’s Time to Shed Your Digital Mullet and Step Into the 21st Century.

If Your Brand is Obsolete, You’re Toast!

Okay, strap in and brace for impact because we’re about to have a come-to-Jesus moment about your brand. Yes, your brand—the one that currently feels about as outdated as a mullet at a black-tie gala.

Fasten your seat-belts—it’s time for a no-holds-barred reality check.

Website Catastrophe: Where Good Brands Go to Die

First up, your website. If it’s sporting stock photos that shout "freebie" louder than a person at an all-you-can-eat buffet, and a logo that looks like your nephew designed it in MS Paint—congratulations, you’ve botched it.

Now, is your website B2B or B2C?

If your visitors need a psychic to figure that out, you've got serious problems.

Speakers, listen up: stop cramming everything from your dog’s biography to your kitchen sink into one site.

Take a serious look at your website, if you have a blog, advertising, info about your coaching program or your mastermind, info about your books and an embedded version of your Facebook feed and you're wondering why nobody is hiring you to speak. That's why!

Truth is, you need one site for your glossy professional gigs (B2B) and another for peddling your wares (B2C).

Clean it up, make it sharp, and for crying out loud, pick a lane!

YouTube Fiasco: A Masterclass in How to Be Ignored

Now, onto YouTube. If your video views are stuck in single digits, it’s not just sad—it’s an obituary for your credibility. If people are not watching your videos no even planner will ever take you seriously.

Missing thumbnails? Vague titles? Subpar YouTube banners?

Many experts don't realize this, but these YouTube mishaps could be the difference between landing speaking gigs and being discarded like yesterday's news

Remember, YouTube isn't a diary—it's show business.

Your channel should scream relevance, not echo how nobody pays attention to you. Uploading long interviews with random people without thinking about post-production will kill your brand faster than a viral tweet can ruin a reputation

Fix those thumbnails, sharpen those titles, and please, make your YouTube content about what tickles your audience, not just your fancy!

LinkedIn Lapses: A Parade of Snooze-fests

Now, let's talk LinkedIn. If your profile is as barren as the Mojave Desert and as thrilling as watching paint dry, it's no surprise your brand isn't capturing anyone's attention.

A LinkedIn profile that doesn’t make people curious about you isn’t just unimpressive—it's practically criminal neglect of your professional potential.

Remember, LinkedIn isn't just another social network—it's your career battlefield.

Your profile should be a trophy case brimming with accomplishments, not a dusty attic of has-been experiences.

Lacking a solid lineup of client recommendations?

Then you’re just another unnoticed brick in the wall.

And about your posts—are they spotlighting your expertise with flair, or are they just digital snoozefests that even you wouldn’t want to read?

Believe me, your LinkedIn profile is judging you quicker than a snap judgment at a sham trial. Make sure it's sending the message you want.

Instagram Debacle: Turn That Yard Sale Into a Gallery

And then there's Instagram. If your feed looks like the classifieds section of your local Penny Saver you've officially hit rock bottom.

Instagram is your brand canvas, not your closet.

Turn that mess into a curated gallery where each post is a testament to your brilliance, not a desperate cry for attention.

From Invisible to Unforgettable

Let’s get this straight: You have amazing stories, products, and services. But if you’re just shouting into the void, don’t be surprised when all you hear is the echo of your own voice.

Your digital presence should magnetize, mesmerize, and monetize.

It’s not about just being seen; it’s about being memorable.

People need to know WHO YOU ARE and WHAT YOU STAND FOR before they'll buy from you, invite you to speak, or hire your services.

The cold, hard truth?

It’s not that your offerings aren’t valuable or that you aren’t skilled—far from it.

The real issue is much simpler and starker:

PEOPLE DON’T KNOW YOU. They HAVEN’T SEEN ENOUGH of you to TRUST YOU.

And in the cutthroat arena of market competition, that’s a death sentence for your sales efforts.

Think about it.

When was the last time you handed your hard-earned money to someone you just didn't trust? Probably never. That's the hurdle you're facing.

You're not just selling a product or a service; you're selling yourself, your reputation.

If that reputation isn't clearly defined, if people can’t see a consistent, trustworthy persona when they look you up, why would they take a gamble on you?

You need to broadcast your personal brand loudly and clearly across all channels.

Your website shouldn’t just be a digital brochure but a compelling portrait of your expertise. Your social media should do more than just share generic content; it needs to echo your core values and what makes you different.

And every piece of content you produce should reinforce the same message:

'Here’s who I am, here’s what I do, and here’s why you can trust me.'

And remember, building trust is like planting trees—the best time was 20 years ago, the second-best time is now. So start today.

Define your message, align your content, and make sure every interaction adds a brick to the foundation of trust you’re desperately needing.

Because in a world where people are bombarded with choices, being a trusted voice isn’t just a bonus—it’s your lifeline.

The Real Deal: Step Up or Step Out

Enough playing in the kiddie pool. It's time to dive into the deep end.

Revamp that train wreck of a website you’re hiding behind, breathe some fire into your YouTube channel, and give your Instagram a makeover so transformative it’d put top plastic surgeons to shame. And don't forget to spruce up that LinkedIn profile that's currently anchoring your brand to the ocean floor like a bowling ball strapped to your ankles.

Listen up, if you're not making waves, you're pretty much just floating like a lost flip-flop in the vast ocean of the digital world.

Who's signing up for a swim through a sea cluttered with soggy junk, creepy-crawly algae, and that unidentifiable brown foam? No one, that's who.

And guess what?

That’s exactly what your brand resembles when your online presence is a hot mess of cringe-worthy content and profiles that scream 'help me!'

It’s cleanup time—because in the online world, you want to be the jet ski, not just another piece of seaweed.

Don't Just Float, Make Waves

Overwhelmed? Don’t be. I’m here offering a life raft.

Let’s schedule a FREE consultation where I will dive into your branding mess and fish out a clear, actionable plan to polish up your presence.

Let’s turn your brand from a sinking ship into the flagship.

Contact me, and let’s get your brand making waves, not just treading water.

Book a free call with me at www.BetterCallErnie.com

Bottom line:?

You want more speaking opportunities, an impeccable digital presence, instant credibility, and to be positioned as an authority in your industry without breaking the bank.

Right?

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